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31 Tips on Improving Your Personal Brand (Thread)
People are constantly asking me how to define your personal brand. I thought I would share what works for me.
Tips
People are constantly asking me how to define your personal brand. I thought I would share what works for me.
Tips
Choosing a Personal Brand
• Marketing is everything we do
• We can choose to create a personal brand, or people will choose it for us
• We can either drive the conversation or sit in the back seat as we watch our personal brand get driven off a cliff.
• Marketing is everything we do
• We can choose to create a personal brand, or people will choose it for us
• We can either drive the conversation or sit in the back seat as we watch our personal brand get driven off a cliff.
Start with the 4 A's
• Assess
• Aspire
• Articulate
• Activate
• Assess
• Aspire
• Articulate
• Activate
Assess
• Figure out who you are: key strengths and weaknesses
• How do you want your personal brand to be positioned?
• Ask 10 friends or co-workers how they would describe you
• Figure out who you are: key strengths and weaknesses
• How do you want your personal brand to be positioned?
• Ask 10 friends or co-workers how they would describe you
Aspire
• What are you aspiring to be?
• Who do you want to be like?
• How do you want to be perceived?
• What are you aspiring to be?
• Who do you want to be like?
• How do you want to be perceived?
Articulate
• Create a vision statement and tagline
• Figure out your elevator speech
• Explain who you are
• Create a vision statement and tagline
• Figure out your elevator speech
• Explain who you are
Activate
• How are you going to execute on the three steps above?
• Are you going to write, take photos, create videos?
• How many days a week will you produce content?
• How are you going to execute on the three steps above?
• Are you going to write, take photos, create videos?
• How many days a week will you produce content?
Tactics Without A Strategy Don't Get You Anywhere
• Don't just jump in, be strategic
• Don't be a jack of all trade, master of none
• When you think Google, you think search engine. What do you want people to think when they say your name?
• Don't just jump in, be strategic
• Don't be a jack of all trade, master of none
• When you think Google, you think search engine. What do you want people to think when they say your name?
You Don't Need the Biggest Audience Just the Right Audience
• Don't try to tailor your brand to everyone, just the audience you want to reach
• Create content that aligns with your audience
• It's better for a few people to love you, than many people liking you
• Don't try to tailor your brand to everyone, just the audience you want to reach
• Create content that aligns with your audience
• It's better for a few people to love you, than many people liking you
It's Okay If You Don't Know Who You Are
• Don't be afraid to experiment
• Talk to people. Ask how they found their personal brand
• Start by doing, the rest will figure itself out
• Don't be afraid to experiment
• Talk to people. Ask how they found their personal brand
• Start by doing, the rest will figure itself out
Optimize for Optimism
• Optimistic people are more successful than pessimistic people
• It's not what happens, but how you react that matters
• Optimism elevates the people around you https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2894461/
• Optimistic people are more successful than pessimistic people
• It's not what happens, but how you react that matters
• Optimism elevates the people around you https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2894461/
Read my article, "Marketing is Everything We Do" https://www.arilewis.com/writing/marketingxyz
