https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Right pointing backhand index" aria-label="Emoji: Right pointing backhand index">Actionable advice for when you have lots of competition (thread)

As you know I created BJØRN Watch Co and started it on Kickstarter (KS)

KS is a great platform for pre-sales, validation of your product and also a marketing booster

KS is great but there lots of "competitors"

The Watch industry is one of the most crowded in KS

So how on Earth I was going to get people& #39;s attention if there were another 45 Watch Campaigns LIVE at the same time as me?

1st thing that came to my mind: DIFFERENTIATION

So what I did was to design a "versatile" watch

Versatile? Yeah, like a Chameleon that changes its colors for every occasion.

So we offered the 1st & Only Watch that came with 6 different straps, easy interchangeable & aesthetically good looking (see pic)

But that wasn& #39;t enough... So we Challenged Our Customers. How? Why?

How? By asking our customers to find a better deal ($) than us. We knew we had the best one, so we posted this pic everywhere.

Why? Because we had few $ for ads.

This brought FREE GREAT ENGAGEMENT + people auto-convinced themselves that our offer was the best! We secured FANS!

KS is a unique world. It& #39;s not easy, but it& #39;s doable.

I personally LOVE IT. So much adrenaline when launching.

Anyone here thinking of launching a KS just DM me. I& #39;ll try to help.

> PS: You can check our campaign here: https://www.kickstarter.com/projects/bjornwatchco/the-only-watch-with-6-straps-bjrn-watch-co?ref=nav_search&result=project&term=bj%C3%B8rn%20watch%20">https://www.kickstarter.com/projects/...