Momofuku has Very Specific opportunities because of David Chang& #39;s celebrity, and because they were **already** making consumer products. For other restaurant groups, diversifying business lines away from in-person dining will prove harder. And even Momo had to close two locations https://twitter.com/Eater/status/1260956298075570179">https://twitter.com/Eater/sta...

^Article linked above by @monkburton. And I do highly recommend listening to the latest episode of Chang& #39;s podcast to hear him and CEO Marguerite Mariscal talk through the thinking here. https://open.spotify.com/episode/5H5m0RqOurBNR0Scdre9JW?si=cwPBoiEuRg-tpO7NadGw2w">https://open.spotify.com/episode/5...

More of Dave& #39;s thinking in this thread too: https://twitter.com/davidchang/status/1260951681153499136">https://twitter.com/davidchan...

Look, only Dave and Marguerite know, truly, what other options there were to save jobs and restaurant concepts. But I trust that of all the decisions, moving/changing Ssam Bar was truly done as a measure of last resort. Ssam Bar was the only NYC momo left in its original location