Read on Twitter
#SEOProTip #CoreUpdates what are they? HINT? The word CORE. If you want to know what @Google looks for in these updates read "HOW SEARCH WORKS" from #Google
- Query Relevance
- Site Quality/Usability/Technical
- Content Quality
https://www.google.com/search/howsearchworks/algorithms/
#SEO #ProTip #SEOReads
- Query Relevance
- Site Quality/Usability/Technical
- Content Quality
https://www.google.com/search/howsearchworks/algorithms/
#SEO #ProTip #SEOReads
These areas? Confirmed in the past by John, Gary, & Danny.
(writing an article w the tweets referenced & will share here when done.)
What about E-A-T? Mostly about links & inbound citations per Gary.
Part of the QRG, not an algo.
It represents many algos, but not ONLY algos.
(writing an article w the tweets referenced & will share here when done.)
What about E-A-T? Mostly about links & inbound citations per Gary.
Part of the QRG, not an algo.
It represents many algos, but not ONLY algos.
Google uses the Quality Raters Guide to dumb down the algos for raters & also to explain what Google considers quality site.
This does NOT mean what you see there is in the algos.
NOT an SEO Guide.
But if you know nothing about the algos, it will help you create a good site.
This does NOT mean what you see there is in the algos.
NOT an SEO Guide.
But if you know nothing about the algos, it will help you create a good site.
I have recovered sites from these updates and the focus areas are located in this documentation.
Primarily found it to be related to technical issues &/or query shifting.
Technical has been the largest driver.
Query shifts always need to be checked however.
Primarily found it to be related to technical issues &/or query shifting.
Technical has been the largest driver.
Query shifts always need to be checked however.
What is query shifting?
It is when Google changed what query it feels is "relevant" -- often it is a broad query term moved to a more specific one, ie more traffic to less traffic & that term is part of a large query set ie responsible for large amounts of traffic.
It is when Google changed what query it feels is "relevant" -- often it is a broad query term moved to a more specific one, ie more traffic to less traffic & that term is part of a large query set ie responsible for large amounts of traffic.
So again, if you are trying to recover from a #CoreUpdate, review the items in
https://www.google.com/search/howsearchworks/algorithms/
Core updates are a tweaking of the CORE RANKING FACTORS to obtain a Google defined goal.
Nothing new.
Just more broad as updates this large are usually more target specific.
https://www.google.com/search/howsearchworks/algorithms/
Core updates are a tweaking of the CORE RANKING FACTORS to obtain a Google defined goal.
Nothing new.
Just more broad as updates this large are usually more target specific.
NOTE. It is best to get a Forensic Technical SEO like myself, @jennyhalasz, or @AlanBleiweiss who are experienced in recovering sites from these updates & get a site audit as well as a query audit (always good anyway) Highly recommend @jimhedger & Chris Hawkins <- they rock
If you do the on-site audit combined w/ a query relevance audit, you should be able to locate where your issues exist & recover.
NOTE the updates run about every 3-4 months, so you have to get started now if you want to make the next one.
(You will need 30 days min lead time)
NOTE the updates run about every 3-4 months, so you have to get started now if you want to make the next one.
(You will need 30 days min lead time)
