Someone asked me what my personal brand messaging was the other day.

I landed on & #39;supportive and helpful mum& #39;, so now I feel like this
If you& #39;re trying to grow a following, either on your personal account or as a company, it& #39;s important to think of the tone and voice you want.

What word do you want people to think of when they hear your brand or your name?
For example, when I think of @jessicapardoePR I think insightful. Interesting. Bright-eyed and bushy-tailed https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Sparkles" aria-label="Emoji: Sparkles">
When it& #39;s @ManifestLDN it& #39;s inspiring. Creative.
It& #39;s not something a lot of people take notice of really. But when building a wider marketing action plan, it& #39;s something to consider.

This translates everywhere from the way you tweet, to your website copy, and even your company strapline or ethos
Have a think about what you want people to think of when they see your brand or your name. The messaging they can expect - and stick with it
Probably a good time to mention a little update for me job-wise! I& #39;m now heading up both the Digi PR and Marketing at @kaizen_agency https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Sparkles" aria-label="Emoji: Sparkles">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥂" title="Clinking glasses" aria-label="Emoji: Clinking glasses">
You can follow @katherynrwatson.
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