My business idea is a food truck that only operates for three weeks every August and sells tomato sandwiches (tomato, mayo, salt, white bread) wrapped in wax paper, two for ten bucks, no substitutions, brown paper bag, no branding, maybe a paper cup of lemonade for a dollar

Maybe they do half the sandwiches with Duke’s and half with Hellman’s but tbh that feels like too much of a concession to commercialism