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What do search engines want?
[SEO Thread]
Google wants to find the right website for any given search query.
They determine this by looking at the user& #39;s behavior:
+ Reading duration
+ Bounce rate
This thread teaches you how. Read on
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#SEO #SEM #Google
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[SEO Thread]
Google wants to find the right website for any given search query.
They determine this by looking at the user& #39;s behavior:
+ Reading duration
+ Bounce rate
This thread teaches you how. Read on
#SEO #SEM #Google
1a. Reading Duration:
Google tracks the average reading duration for every single one of your posts and pages.
A longer reading duration signals that the content is interesting - else a reader wouldn& #39;t stick around.
The longer the average reading duration, the better.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏬" title="Down-pointing double triangle" aria-label="Emoji: Down-pointing double triangle">
Google tracks the average reading duration for every single one of your posts and pages.
A longer reading duration signals that the content is interesting - else a reader wouldn& #39;t stick around.
The longer the average reading duration, the better.
1b. How to increase the avg. reading duration:
+ Improve the overall structure to make it easy to skim & read
+ Use subheadings
+ Write short paragraphs
+ Write important words & phrases in bold letter
+ Add images & video
Do anything you can so the reader keeps scrolling.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏬" title="Down-pointing double triangle" aria-label="Emoji: Down-pointing double triangle">
+ Improve the overall structure to make it easy to skim & read
+ Use subheadings
+ Write short paragraphs
+ Write important words & phrases in bold letter
+ Add images & video
Do anything you can so the reader keeps scrolling.
1c. A word about video:
Video is almost like a SEO hack in this regard.
If someone watches a 5 minutes video, it increases the reading duration by 5 minutes.
That& #39;s why embedding videos into your blog posts can be a good idea. Even better when you& #39;ve made the videos.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏬" title="Down-pointing double triangle" aria-label="Emoji: Down-pointing double triangle">
Video is almost like a SEO hack in this regard.
If someone watches a 5 minutes video, it increases the reading duration by 5 minutes.
That& #39;s why embedding videos into your blog posts can be a good idea. Even better when you& #39;ve made the videos.
2a. Bounce Rate:
BR is a number that describes how many of your site visitors leave again from the same page.
Example:
Let& #39;s say you search for "new funny tv shows". You click the link and read through the list.
Then you close the window or click back.
You are a bounce.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏬" title="Down-pointing double triangle" aria-label="Emoji: Down-pointing double triangle">
BR is a number that describes how many of your site visitors leave again from the same page.
Example:
Let& #39;s say you search for "new funny tv shows". You click the link and read through the list.
Then you close the window or click back.
You are a bounce.
2b. Bounce rate is calculated in percentages:
100% BR = Every reader leaves again after seeing the page.
0% BR = All your readers have clicked a link to reach another page on your site.
A low BR signals to Google that your blog is interesting overall. The lower the better.
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100% BR = Every reader leaves again after seeing the page.
0% BR = All your readers have clicked a link to reach another page on your site.
A low BR signals to Google that your blog is interesting overall. The lower the better.
2c. How to reduce your blog& #39;s bounce rate:
+ Link to related posts on your blog
+ Make images clickable
+ Write strong CTA& #39;s (Call-To-Action)
Most importantly:
+ Give your reader a reason to click to another page
+ Show them how much more you have to offer
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏬" title="Down-pointing double triangle" aria-label="Emoji: Down-pointing double triangle">
+ Link to related posts on your blog
+ Make images clickable
+ Write strong CTA& #39;s (Call-To-Action)
Most importantly:
+ Give your reader a reason to click to another page
+ Show them how much more you have to offer
If I can teach you in a few tweets, imagine how much you& #39;ll learn in my FREE course "How to make money with a simple blog".
I won& #39;t run this course forever.
Here& #39;s your opportunity to get in while it& #39;s up: https://fromclicktosale.com/free-course/ ">https://fromclicktosale.com/free-cour...
I won& #39;t run this course forever.
Here& #39;s your opportunity to get in while it& #39;s up: https://fromclicktosale.com/free-course/ ">https://fromclicktosale.com/free-cour...
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