I feel genuinely confused when there's public outcry if a commercial organisation writes anything vaguely promotional and yet if you're a start up/non profit that is totally fine...why is it fine?

I have found lockdown has left me with a tendency to rant more quickly than I might have otherwise done but to add to this thread, surely everything that is genuine "advertorial" should be marked as so - let's not pretend something is editorial where it's blatant promotion