This is very evocative of all the & #39;net zero by 2050 plans& #39; that put off taking any action until 2049 https://twitter.com/JamesGDyke/status/1260853158416388096">https://twitter.com/JamesGDyk...
Eg, in this thread -> https://twitter.com/KetanJ0/status/1226841074305503232">https://twitter.com/KetanJ0/s...

Where I explain how net zero by 2050 obscures how effort is distributed across the 30 year period, which means orgs happily push the curve & #39;upwards& #39;, and insist they& #39;re doing what it takes.
You can follow @KetanJ0.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: