Read on Twitter
This is very evocative of all the 'net zero by 2050 plans' that put off taking any action until 2049 https://twitter.com/JamesGDyke/status/1260853158416388096
Eg, in this thread -> https://twitter.com/KetanJ0/status/1226841074305503232
Where I explain how net zero by 2050 obscures how effort is distributed across the 30 year period, which means orgs happily push the curve 'upwards', and insist they're doing what it takes.
Where I explain how net zero by 2050 obscures how effort is distributed across the 30 year period, which means orgs happily push the curve 'upwards', and insist they're doing what it takes.
