When zadie smith talks about facebook, she's not particularly concerned about investigating how facebook transforms the social fabric of how we communicate, how digital systems of communication change the linguistic map and lead to some debordian recession of social exchange

into representational formats and templates decided and chosen in this case by a corporate and the specific forms in which this happens through something like facebook. she's more concerned about making the point that her ability to not assimilate the sphere of facebook

probably is because it's an outcome of a harvard douche. She's not wrong. But she's not saying anything particularly groundbreaking. A casual connection between facebbook and harvard douches occured to her and she made an essay out of it

this appears to be a particularly solipsistc method - used more to showcase the prettiness of one's internal privations instead of an exploration of the topic itself at hand where one is absolved from historical or specific factual deliberations by shifting the focus more

onto the individual person's localized interaction with the phenomenon being investigated