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A tune in 7/4 trending is cool. Even when the snare's too loud which kills the groove, the more complex rhythms feel disjointed rather than stimulating.. Anything that's trying something different and going viral is cool. Just opens doors. That said I really don't like the tune.
This time, me expressing my opinions about something I don't like is actually because people asked me about my opinion. Well here is is. It doesn't groove. I hate those loud snares anyway, but in a 7/4 these strong accents need to be placed very well to keep a groove going.
I hope the higher metallic melody is just a joke. Maybe that's why people react to it, because it doesn't make sense? I love irregular rhythms but only if they make sense (or occasionally when they're meant to surprise you for a moment in an otherwise organised composition).
The trick in irregular rhythms (7/4 is not a polyrhythm!!) is building a groove that still makes sense. I'll give some examples of my own attempts. Here's one in 5/4, War Dance from my score for Sleeping Beauty Dreams https://soundcloud.com/iamthys/sets/music-from-sleeping-beauty
Here's another one in 5/4 from the same album, this one a bit more chilled out. https://soundcloud.com/iamthys/wingless-flight?in=iamthys/sets/music-from-sleeping-beauty
