Read on Twitter
No one is doing it like Cash App.
#1 Finance App
$176M Q1 Gross Profit
35M Monthly Users
240% YoY User growth
1M Twitter Followers
1.3M Instagram Followers
Surpassed Venmo Users
A case study on social + influencer marketing.
(a thread
)
#1 Finance App $176M Q1 Gross Profit 35M Monthly Users 240% YoY User growth 1M Twitter Followers 1.3M Instagram Followers Surpassed Venmo Users A case study on social + influencer marketing.
(a thread
)
SocialPeople overthink social. Cash App does not....
The strategy is simple → giveaway money. #CashAppFriday
But when transferring money is your product and 70k people are responding with their cashtag
...it’s pretty fucking effective
Influencer Cash App’s influencer strategy is simple, but powerful → big names, big placements.
Celebrities: Travis Scott, Lil Nas X 
eSports: 100 Thieves Content House 
Podcast: Joe Rogan & Pardon My Take
Combine great social and great influencer...And you become a thing...a part of culture. You have made it.
If you are really, really good...rappers start name dropping you in songs.
Ex: Roddy Rich, The Box
Clout activated 
