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maybe fewer talented journalists would be laid off if the industry built to fund them wasn't built on the fiscal equivalent of quicksand https://www.thedrum.com/news/2020/05/06/big-hole-the-value-chain-one-third-adtech-costs-unattributable-finds-isba
for context, in the uk (where this study was conducted) advertisers were estimated to throw close to 22 billion pounds towards digital pubs per year... https://www.research-live.com/article/news/uk-ad-spend-up-78-in-2019/id/5062292
... and extrapolating from the data outlined here, 15% of this ad spend regularly just kind of vanishes through some hole in the fabric of the internet ecosystem.
my math skills aren't the greatest, but 15% of 22 bn is roughly 3.3 bn pounds sterling, or roughly 4 bn USD
my math skills aren't the greatest, but 15% of 22 bn is roughly 3.3 bn pounds sterling, or roughly 4 bn USD
and let's say that the avg journalist salary in the US hovers somewhere around 45k, as described here... https://www.glassdoor.com/Salaries/us-journalist-salary-SRCH_IL.0,2_IN1_KO3,13.htm
again, double check me on this, but that could save about 90,000 salaries? is that right?
again, double check me on this, but that could save about 90,000 salaries? is that right?
im working on a piece describing how The Quicksand works (it's complicated!) but tldr, while we're being laid off and furloughed there's enough money to save all of us, and it's just...... kind of vanishing into thin air? and nobody seems to want to do anything about it?
"but shoshana," Certain Executives have told me over the past year that ive been reporting on this space, "what about all the industry initiatives we've started to curb this exact issue!"
to which i say, lol what about them https://www.adweek.com/programmatic/ads-txt-could-save-ad-tech-if-it-wasnt-so-convoluted/
to which i say, lol what about them https://www.adweek.com/programmatic/ads-txt-could-save-ad-tech-if-it-wasnt-so-convoluted/
funny that all the suits that bolster the idea of "quality journalism" are also the ones that seemingly can't be bothered to read any of the reporting on why their bolstering is 99% hot air
sorry to keep going on about this, but in *what other industry* would 4 billion dollars go missing and everyone would just kinda be cool about it. what other industry!!!!!!!!
