1/ #TestTraceIsolate is undoubtedly essential to rein in COVID from a 'top-down' public health perspective

Stopping epidemics though requires responses from 'bottom up' too

From HIV, Ebola & Zika, 'behavior changes' that help people protect themselves can be just as important
3/ We faced asymptomatic transmission w/Zika:

"About 80% of infected people are asymptomatic &.. unaware they (propagate)..'invisible' spread"

With vaccines years away, the solutions we proposed then:

Widespread #TestTraceIsolate AND...behavior change https://www.bmj.com/content/356/bmj.j379
5/ In workplaces, public transit etc:
strict spacing, ubiquitous hand sanitizing & EFFECTIVE face protection

In shelters, nursing homes, jails:
PPE & hospital-level infection control protocols w/periodic screening once testing capacity is sufficient to do that
8/ It may be too much to expect people to mask & distance in their own home when no one is symptomatic/a contact

If other transmission is sufficiently blocked, risk of this spread may be small enough that stopping it is not needed for R<1 though some individual risk would remain
9/ Maximizing behavior changes/'social protections' require

- community leaders to spread awareness why these steps are important

- equipping people w/resources they need (eg, masks, hand sanitizers)

- empowering people to know that they have agency in stopping this virus
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