Read on Twitter
Facts do not win arguments.
Understanding and empathy win arguments.
This is going to be a bit of a discussion, so bear with me.
1/n https://twitter.com/CDNEnergyCentre/status/1260573370216861705
Understanding and empathy win arguments.
This is going to be a bit of a discussion, so bear with me.
1/n https://twitter.com/CDNEnergyCentre/status/1260573370216861705
Let's say there is a definitive truth that we can call a fact. Already that is a big assumption. Definitive truth is hard to find. Things like CO2 emissions, environmental progress are more like factual concepts that require context to evaluate.
2/n
2/n
For example, you emit 709 kg of CO2/ barrel is that bad or good?
It requires context.
Obviously, who provides that context will influence the outcome or direction of the conversation.
3/n https://www.pembina.org/blog/real-ghg-trend-oilsands
It requires context.
Obviously, who provides that context will influence the outcome or direction of the conversation.
3/n https://www.pembina.org/blog/real-ghg-trend-oilsands
Perhaps another type of fact is one that suggests priorities.
eg: Oil and Gas employs hundreds of thousands of Canadians and is a huge provider of taxation income for governments.
That is true.
4/n
eg: Oil and Gas employs hundreds of thousands of Canadians and is a huge provider of taxation income for governments.
That is true.
4/n
But if your values are pro-environment, you may say "you cannot put the jobs before the environment."
Dear oil industry, this person's priorities are different than yours. Not wrong. Not misguided. Just different.
5/n
Dear oil industry, this person's priorities are different than yours. Not wrong. Not misguided. Just different.
5/n
This is ultimately about values.
My values are different than yours. Everyone has a different value profile.
So if mine are different than yours, how can I communicate with you?
6/n
My values are different than yours. Everyone has a different value profile.
So if mine are different than yours, how can I communicate with you?
6/n
To be heard, to change minds the communicator MUST adapt the audiences value position.
Successful communications are about the audience, not the communicator.
Why does the @CDNEnergyCentre consistently fail in its' communications?
7/n
Successful communications are about the audience, not the communicator.
Why does the @CDNEnergyCentre consistently fail in its' communications?
7/n
Because it serves to promote the Governments point of view, not the audience.
Sure, some people like the message. We call them the 6's and 7's. Others hate it - the 1's and 2's. But mostly it fails to land with the primary audience - 3's 4's and 5's.
8/n
Sure, some people like the message. We call them the 6's and 7's. Others hate it - the 1's and 2's. But mostly it fails to land with the primary audience - 3's 4's and 5's.
8/n
This is a twitter thread and not a book, so unpacking all the ideas here is impossible.
But here are two take-aways:
1. The audience matters more than the communicator.
2. Facts don't change minds.
fin
9/9
But here are two take-aways:
1. The audience matters more than the communicator.
2. Facts don't change minds.
fin
9/9
