Facts do not win arguments.

Understanding and empathy win arguments.

This is going to be a bit of a discussion, so bear with me.

1/n https://twitter.com/CDNEnergyCentre/status/1260573370216861705">https://twitter.com/CDNEnergy...
Let& #39;s say there is a definitive truth that we can call a fact. Already that is a big assumption. Definitive truth is hard to find. Things like CO2 emissions, environmental progress are more like factual concepts that require context to evaluate.

2/n
Perhaps another type of fact is one that suggests priorities.

eg: Oil and Gas employs hundreds of thousands of Canadians and is a huge provider of taxation income for governments.

That is true.

4/n
But if your values are pro-environment, you may say "you cannot put the jobs before the environment."

Dear oil industry, this person& #39;s priorities are different than yours. Not wrong. Not misguided. Just different.

5/n
This is ultimately about values.

My values are different than yours. Everyone has a different value profile.

So if mine are different than yours, how can I communicate with you?

6/n
To be heard, to change minds the communicator MUST adapt the audiences value position.

Successful communications are about the audience, not the communicator.

Why does the @CDNEnergyCentre consistently fail in its& #39; communications?

7/n
Because it serves to promote the Governments point of view, not the audience.

Sure, some people like the message. We call them the 6& #39;s and 7& #39;s. Others hate it - the 1& #39;s and 2& #39;s. But mostly it fails to land with the primary audience - 3& #39;s 4& #39;s and 5& #39;s.

8/n
This is a twitter thread and not a book, so unpacking all the ideas here is impossible.

But here are two take-aways:

1. The audience matters more than the communicator.
2. Facts don& #39;t change minds.

fin
9/9
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