Why is my entire gamedev feed not screaming about how UE4 is now free-to-use until your revenue passes ONE. MILLION. DOLLARS.

That is holy geeze good terms. Like. Holy geeze. https://www.unrealengine.com/en-US/faq 

Also Unreal Engine 5 announced blah blah new fancy demo blah blah.

Here, have some pretty pictures, while I continue screaming about FREE TO USE UNTIL YOU PASS 1 MILLION GROSS.

Seriously tho it is pretty. https://vimeo.com/417882964 

My theory: 5% of under 1 million was so costly to track down (they have to employ analysts to guess at who crosses the free-to-use line, approach folks possibly in violation, escalate from polite to firm collections, etc) that they just went "this money is not worth collecting."

and when you throw in the massive PR boost it gives them, on top of that very literal and measurable savings, it's like... yeah that's a gimme.

It is criminal that I couldn't link both this GIF and the image in the OP, so I gotta settle for linking it in in post.