Read on TwitterWe& #39;re going to be tweeting a lot over the next hour while we cover our keynote session at @socialmediaweek& #39;s #SMWONE conference. Follow along for insights on deepening relationships and fuelling growth, creating customer experiences, and using social insights.
Volume alert https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚨" title="Police cars revolving light" aria-label="Emoji: Police cars revolving light">We& #39;re going to be tweeting a lot over the next hour while we cover our keynote session at @socialmediaweek& #39;s #SMWONE conference. Follow along for insights on deepening relationships and fuelling growth, creating customer experiences, and using social insights." title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚨" title="Police cars revolving light" aria-label="Emoji: Police cars revolving light"> Volume alert https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚨" title="Police cars revolving light" aria-label="Emoji: Police cars revolving light">We& #39;re going to be tweeting a lot over the next hour while we cover our keynote session at @socialmediaweek& #39;s #SMWONE conference. Follow along for insights on deepening relationships and fuelling growth, creating customer experiences, and using social insights." class="img-responsive" style="max-width:100%;"/>
First off, this crisis has been a really strong reminder for brands to return to what matters most. Relationships with your customers.
Social media allows you to do just that, build and maintain direct relationships with your customers. #SMWONE
Social media allows you to do just that, build and maintain direct relationships with your customers. #SMWONE
The question you, as a marketer, need to answer is what type of relationship do you want to build?
Are you aiming to be the good neighbor like State Farm? The daily coach like @gymshark? #SMWONE
Are you aiming to be the good neighbor like State Farm? The daily coach like @gymshark? #SMWONE
So, as a brand, what can you do to win in the months ahead?
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔹" title="Small blue diamond" aria-label="Emoji: Small blue diamond"> Be part of a BIGGER conversation
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔹" title="Small blue diamond" aria-label="Emoji: Small blue diamond"> Create EXPERIENCES worth remembering
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔹" title="Small blue diamond" aria-label="Emoji: Small blue diamond"> Use social DATA
#SMWONE
#SMWONE
Be part of a BIGGER conversationhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔹" title="Small blue diamond" aria-label="Emoji: Small blue diamond"> Create EXPERIENCES worth rememberinghttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔹" title="Small blue diamond" aria-label="Emoji: Small blue diamond"> Use social DATA #SMWONE" title="So, as a brand, what can you do to win in the months ahead? https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔹" title="Small blue diamond" aria-label="Emoji: Small blue diamond"> Be part of a BIGGER conversationhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔹" title="Small blue diamond" aria-label="Emoji: Small blue diamond"> Create EXPERIENCES worth rememberinghttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔹" title="Small blue diamond" aria-label="Emoji: Small blue diamond"> Use social DATA #SMWONE" class="img-responsive" style="max-width:100%;"/>
How do you build your brand according to @angryafrican?
Be a part of conversations on social, know what really matters (to you and your audience), and take the time to be in the moment. Be there to respond.https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙏" title="Folded hands" aria-label="Emoji: Folded hands"> #SMWONE
Be a part of conversations on social, know what really matters (to you and your audience), and take the time to be in the moment. Be there to respond.
#SMWONE" title="How do you build your brand according to @angryafrican? Be a part of conversations on social, know what really matters (to you and your audience), and take the time to be in the moment. Be there to respond. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙏" title="Folded hands" aria-label="Emoji: Folded hands"> #SMWONE" class="img-responsive" style="max-width:100%;"/>
Brands can talk at their audience online all day long but you don& #39;t get to grow your brand, especially during times of crisis, until you start to build real connections and start having meaningful conversations with your community. #SMWONE
This is important to remember. Social media is not a one-way channel. It’s an opportunity to have a shared experience with your customer. For the person behind the brand to have a conversation with the person who loves and buys your product. #SMWONE
Studies continue to show us that customers want to hear from other customers and employees. It’s who they trust.
How can you empower these conversations? Both employee and customer advocacy stem from building strong relationships through memorable shared experiences. #SMWONE
How can you empower these conversations? Both employee and customer advocacy stem from building strong relationships through memorable shared experiences. #SMWONE
This slide speaks for itself. When you& #39;re creating content for social media and having conversations online, focus on emotion. Make someone laugh, make someone proud, motivate someone.
Whatever you do, focus on emotion. #SMWONE
Whatever you do, focus on emotion. #SMWONE
Now that we& #39;ve talked about building strong connections and creating positive experiences for your customers, let& #39;s chat about the data that can help you double down on those strategies.
Your social data will tell you what your customers are saying, what they like, etc. #SMWONE
Your social data will tell you what your customers are saying, what they like, etc. #SMWONE
Things we know when we listen on social.
Save this image for later usehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index"> #SMWONE
Save this image for later use
#SMWONE" title="Things we know when we listen on social. Save this image for later use https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index"> #SMWONE" class="img-responsive" style="max-width:100%;"/>
Look past the vanity metrics and dig deeper into the data you can discover on social media. It is key to creating more meaningful relationships with customers. And being smarter and faster with how you make decisions. #SMWONE
By focusing on these strategies you will succeed now and in the months ahead. #SMWONE
Key Takeaways https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚨" title="Police cars revolving light" aria-label="Emoji: Police cars revolving light">By focusing on these strategies you will succeed now and in the months ahead. #SMWONE" title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚨" title="Police cars revolving light" aria-label="Emoji: Police cars revolving light"> Key Takeaways https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚨" title="Police cars revolving light" aria-label="Emoji: Police cars revolving light">By focusing on these strategies you will succeed now and in the months ahead. #SMWONE" class="img-responsive" style="max-width:100%;"/>
