+UPDATE+

UK govt to focus on “British common sense” in the coming months.
Focus groups have shown this is more popular than scientific evidence based appeals to people.
2/

It shouldn’t come as a surprise but the “common sense” meme didn’t just spring up by accident overnight. It’s been pushed by many Tory MPs/media over the last 2 weeks. This is now part of a sustained - & relatively successful - media operation.
3/

It’s a gamble tho - but one that allows it to fudge the science & tie together what’s seen as “overly precautionary” - science - with something foreign, something non British.

Common sense now tied to Britishness & liberty rather than foreigness. https://www.politico.eu/article/boris-johnsons-coronavirus-fudge/
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