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A THREAD (GARY HALBERT MAY NOT LIKE SOME PARTS OF IT)
In "copywriting" results don't tell the full story...
What do I mean?
The sales of your marketing campaign lies on 3 factors...
- Copywriting (20%)
- Offer (40%)
- Audience: Size/Quality/Quantity/Type(40%)
Examples... https://twitter.com/trainthinklearn/status/1260506367510618112
In "copywriting" results don't tell the full story...
What do I mean?
The sales of your marketing campaign lies on 3 factors...
- Copywriting (20%)
- Offer (40%)
- Audience: Size/Quality/Quantity/Type(40%)
Examples... https://twitter.com/trainthinklearn/status/1260506367510618112
Case Study 1: A certain female influencer with about 2mn followers hired world class Instagram marketers & copywriters...
To help her launch a course on how to make money.
The result?
It was a colossal failure.
They launched again
And it still didn't work.
At this point...
To help her launch a course on how to make money.
The result?
It was a colossal failure.
They launched again
And it still didn't work.
At this point...
Newbies can get worried...
Thousands of dollars already wasted.
But one of the marketers did something I advise people to do...
He asked a fellow marketer to have a look at it.
Like I've said, "You can't see the whole picture when you're the only one in it"
They realised...
Thousands of dollars already wasted.
But one of the marketers did something I advise people to do...
He asked a fellow marketer to have a look at it.
Like I've said, "You can't see the whole picture when you're the only one in it"
They realised...
Majority of her followers were there for her "boobs & ass"
And unless she sold a sex related product then nobody was going to buy from her.
Case Study 2:
This is a story from Jay Abraham...
About Gary Halbert and Mr Chase who both sold the same product to the same market.
And unless she sold a sex related product then nobody was going to buy from her.
Case Study 2:
This is a story from Jay Abraham...
About Gary Halbert and Mr Chase who both sold the same product to the same market.
Gary Halbert wrote his brilliant ads and salesletters as usual...
Spent $30k on ads and brought in $42k in profit.(lots of money at the time)
Mr Chase who wasn't half as good as Gary wrote his own ads...
Spent $30k ads and sold his own products at the backend.
The result?
Spent $30k on ads and brought in $42k in profit.(lots of money at the time)
Mr Chase who wasn't half as good as Gary wrote his own ads...
Spent $30k ads and sold his own products at the backend.
The result?
$25million in sales.
Not only did he beat Halbert...
He destroyed him.
-----
You see...
There's a reason why I say "marketing/copywriting"
You have to understand that they work together.
To add to that...
Not only did he beat Halbert...
He destroyed him.
-----
You see...
There's a reason why I say "marketing/copywriting"
You have to understand that they work together.
To add to that...
If a good copywriter works at agora...
And a killer copywriter works for a small client...
The good copywriter will pull in more sales/ year than the killer copywriter.
In marketing, when you see figures or a successful campaign...
And a killer copywriter works for a small client...
The good copywriter will pull in more sales/ year than the killer copywriter.
In marketing, when you see figures or a successful campaign...
The first question you should ask is...
"Why did it work?"
Look at everything.
- Ads
- Offers
-Funnels
-Emails
Some copies are average but because there's a solid offer, sales will be high.
What this means for you?
- Be observant.
- Be smart.
And always be testing.
"Why did it work?"
Look at everything.
- Ads
- Offers
-Funnels
-Emails
Some copies are average but because there's a solid offer, sales will be high.
What this means for you?
- Be observant.
- Be smart.
And always be testing.
