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SAINt JHN's music has done wonders, just the insane streaming numbers and user generated content around ONE SONG alone is crazy. 'Roses' and it's 50 million remixes are basically their own era of music. Are there 15-25yr olds that don't know who he is? Highly unlikely.
Watch this screen recording below. This is just on one social media platform, which also happens to be the one social platform generating the most content with the most users during this pandemic. How insane are the USG views per video (bottom right) FOR ONE SONG, PER VIDEO.
He and Doja Cat are dominating for Gen Z and their content creation. All other musicians don't even come close. It's insane.
Some light/slightly off-topic SAINt JHN reading to close off this thread: https://www.billboard.com/amp/articles/columns/hip-hop/9353808/saint-jhn-roses-interview
