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36 Lessons on Making Better Graphics (Thread)
Inspired by the IG live conversation between @jackbutcher and @mkobach on building @visualizevalue.
Notes below
Inspired by the IG live conversation between @jackbutcher and @mkobach on building @visualizevalue.
Notes below
Origins of Visualize Values
- Jack was burned out from his corporate role.
- Jack wanted to help make intangible ideas tangible through the use of graphics
- No one else was interested in this area at his agency and he figured out how to scale it
- Jack was burned out from his corporate role.
- Jack wanted to help make intangible ideas tangible through the use of graphics
- No one else was interested in this area at his agency and he figured out how to scale it
The Power of Visuals
- Visuals help create a relationship between two ideas instantly
- Humans process visual information better than text information
- Your visuals are a filter and catalyst for working with the right audience
- Visuals help create a relationship between two ideas instantly
- Humans process visual information better than text information
- Your visuals are a filter and catalyst for working with the right audience
The Power of Visuals (Part 2)
- Lead with visuals
- People understand ideas in different ways
- Visuals help people agree on an idea but find their own meaning
- Create something that is memorable enough to stir a feeling or behavior
- Lead with visuals
- People understand ideas in different ways
- Visuals help people agree on an idea but find their own meaning
- Create something that is memorable enough to stir a feeling or behavior
Do More with Less
- Jack only makes images in black and white which forces him to make decisions that help increase creativity
- Design isn't adding things, but taking things away
- Is there something on the canvas that can be taken away, but still be communicated?
- Jack only makes images in black and white which forces him to make decisions that help increase creativity
- Design isn't adding things, but taking things away
- Is there something on the canvas that can be taken away, but still be communicated?
Why Businesses Should Use Visuals More
- It's an alternative to a text-heavy B2B case study
- Customers better understand solutions through visuals
- Visuals help add context to ideas
- It's an alternative to a text-heavy B2B case study
- Customers better understand solutions through visuals
- Visuals help add context to ideas
Mistakes People Make When Designing
- They're too focused on stylistic decisions early on in their career
- Make one decision to save yourself a thousand decisions.
- Complexity is a sign of insecurity in your work
- They're too focused on stylistic decisions early on in their career
- Make one decision to save yourself a thousand decisions.
- Complexity is a sign of insecurity in your work
Motivation and Creative Block
- Motivation comes in waves. Ride it when it happens.
- Willpower is a state of mind
- Sometimes you aren't inspired when you are doing creative work and just need to grind it out
- Motivation comes in waves. Ride it when it happens.
- Willpower is a state of mind
- Sometimes you aren't inspired when you are doing creative work and just need to grind it out
Metaphors, Analogies, and Symbols
- Great UI makes tech accessible. Great design makes ideas accessible.
- Visuals metaphors work with a neutral point of reference
- Use symbols that are inherently prescriptive
- Great UI makes tech accessible. Great design makes ideas accessible.
- Visuals metaphors work with a neutral point of reference
- Use symbols that are inherently prescriptive
The Power of Twitter
- Twitter is a reverse influencer. It's unlike any other social network in that it's open.
- You can be an intern for anyone on the internet. Find something and reorganize it for a new perspective. They'll do your marketing for you by sharing.
- Twitter is a reverse influencer. It's unlike any other social network in that it's open.
- You can be an intern for anyone on the internet. Find something and reorganize it for a new perspective. They'll do your marketing for you by sharing.
The Power of Twitter (Part 2)
- Test with Twitter and turn high performing content into other content
- Twitter is great because it forces you to write as simplistic as possible
- Am I writing too little to take a shortcut or does this idea make sense?
- Test with Twitter and turn high performing content into other content
- Twitter is great because it forces you to write as simplistic as possible
- Am I writing too little to take a shortcut or does this idea make sense?
Communicating Ideas
- Our ability to communicate is hamstrung by our speaking ability
- Don't be worried when people steal your stuff, be worried when they don't
- If everyone is nodding in a room after a presentation, it means they understand your idea
- Our ability to communicate is hamstrung by our speaking ability
- Don't be worried when people steal your stuff, be worried when they don't
- If everyone is nodding in a room after a presentation, it means they understand your idea
Working with Clients
- Your purpose is to make your client's purpose become a reality
- Choose the right client to work with. One that is high integrity and strong belief system
- Create demand, don't respond to it. If you have a skillset, people come to you.
- Your purpose is to make your client's purpose become a reality
- Choose the right client to work with. One that is high integrity and strong belief system
- Create demand, don't respond to it. If you have a skillset, people come to you.
