Brand identity starts with a logo, fonts, colors, and contextual images. But it doesn& #39;t *stop* there.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌈" title="Rainbow" aria-label="Emoji: Rainbow"> Everything your visitors see is a part of your brand& #39;s visual world. And you are the host of that world. Leave no stone unturned. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌅" title="Sunrise" aria-label="Emoji: Sunrise">

Here are some brands doing it well. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index">
@hello_iamelliot is an ecommerce SaaS business. They have every excuse to put design on the backburner.

Yet their launch video is chock full of high-impact iconography that expands their brand ID. (For comparison, @Shopify)

Elliot is screaming: WE WILL MAKE YOU LOOK GOOD.
@Allbirds. I want you to take a look at their logo, and notice the angular, bold b&w linework with those round curves and soft edges.

This linework carries throughout all their iconography, reinforcing their position as modern, consistent, and full of character.
@baboontothemoon turns the entire concept on its head—with no copywriting at all.

While others would have utilized three icons to convey Versatile, Technical, & Radical, they& #39;ve produced high-concept editorial photos that communicate their adventurousness 100x more effectively.
Some of the best, though, don& #39;t need icons or photos. They& #39;re masters of negative space. (ref: @getmaude)

Ask yourself: do I really need an icon here?
Not all of us have a brilliant designer in our midst to help.

But, I believe there& #39;s always room to improve by examining landing page flows and asking: could this do a better job of communicating our personality?

Got a page for me to check out? Share here for feedback! https://abs.twimg.com/emoji/v2/... draggable="false" alt="✌️" title="Victory hand" aria-label="Emoji: Victory hand">
You can follow @chriscantino.
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