👋 If icons like these can be found on your website, let's talk.
If icons like these can be found on your website, let's talk.
If icons like these can be found on your website, let's talk.
If icons like these can be found on your website, let's talk.
If icons like these can be found on your website, let's talk.
Brand identity starts with a logo, fonts, colors, and contextual images. But it doesn't *stop* there.

🌈 Everything your visitors see is a part of your brand's visual world. And you are the host of that world. Leave no stone unturned. 🌅

Here are some brands doing it well. 👇
@hello_iamelliot is an ecommerce SaaS business. They have every excuse to put design on the backburner.

Yet their launch video is chock full of high-impact iconography that expands their brand ID. (For comparison, @Shopify)

Elliot is screaming: WE WILL MAKE YOU LOOK GOOD.
@hello_iamelliot is an ecommerce SaaS business. They have every excuse to put design on the backburner.Yet their launch video is chock full of high-impact iconography that expands their brand ID. (For comparison, @Shopify)Elliot is screaming: WE WILL MAKE YOU LOOK GOOD.
@hello_iamelliot is an ecommerce SaaS business. They have every excuse to put design on the backburner.Yet their launch video is chock full of high-impact iconography that expands their brand ID. (For comparison, @Shopify)Elliot is screaming: WE WILL MAKE YOU LOOK GOOD.
@hello_iamelliot is an ecommerce SaaS business. They have every excuse to put design on the backburner.Yet their launch video is chock full of high-impact iconography that expands their brand ID. (For comparison, @Shopify)Elliot is screaming: WE WILL MAKE YOU LOOK GOOD.
@hello_iamelliot is an ecommerce SaaS business. They have every excuse to put design on the backburner.Yet their launch video is chock full of high-impact iconography that expands their brand ID. (For comparison, @Shopify)Elliot is screaming: WE WILL MAKE YOU LOOK GOOD.
@Allbirds. I want you to take a look at their logo, and notice the angular, bold b&w linework with those round curves and soft edges.

This linework carries throughout all their iconography, reinforcing their position as modern, consistent, and full of character.
@Allbirds. I want you to take a look at their logo, and notice the angular, bold b&w linework with those round curves and soft edges.This linework carries throughout all their iconography, reinforcing their position as modern, consistent, and full of character.
@Allbirds. I want you to take a look at their logo, and notice the angular, bold b&w linework with those round curves and soft edges.This linework carries throughout all their iconography, reinforcing their position as modern, consistent, and full of character.
@Allbirds. I want you to take a look at their logo, and notice the angular, bold b&w linework with those round curves and soft edges.This linework carries throughout all their iconography, reinforcing their position as modern, consistent, and full of character.
@Allbirds. I want you to take a look at their logo, and notice the angular, bold b&w linework with those round curves and soft edges.This linework carries throughout all their iconography, reinforcing their position as modern, consistent, and full of character.
@baboontothemoon turns the entire concept on its head—with no copywriting at all.

While others would have utilized three icons to convey Versatile, Technical, & Radical, they've produced high-concept editorial photos that communicate their adventurousness 100x more effectively.
@baboontothemoon turns the entire concept on its head—with no copywriting at all.While others would have utilized three icons to convey Versatile, Technical, & Radical, they've produced high-concept editorial photos that communicate their adventurousness 100x more effectively.
@baboontothemoon turns the entire concept on its head—with no copywriting at all.While others would have utilized three icons to convey Versatile, Technical, & Radical, they've produced high-concept editorial photos that communicate their adventurousness 100x more effectively.
@baboontothemoon turns the entire concept on its head—with no copywriting at all.While others would have utilized three icons to convey Versatile, Technical, & Radical, they've produced high-concept editorial photos that communicate their adventurousness 100x more effectively.
Some of the best, though, don't need icons or photos. They're masters of negative space. (ref: @getmaude)

Ask yourself: do I really need an icon here?
Not all of us have a brilliant designer in our midst to help.

But, I believe there's always room to improve by examining landing page flows and asking: could this do a better job of communicating our personality?

Got a page for me to check out? Share here for feedback! ✌
You can follow @chriscantino.
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