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Hi @audibleuk,
Are you happy for your brand to be seen on a website notorious for transphobic hate and platforming posts calling a trans YP author a âpaedophileâ?
As a parent of a trans child & Audible subscriber, I ask you to reconsider where you place your Ads #StopFundingHate
Are you happy for your brand to be seen on a website notorious for transphobic hate and platforming posts calling a trans YP author a âpaedophileâ?
As a parent of a trans child & Audible subscriber, I ask you to reconsider where you place your Ads #StopFundingHate
Mumsnet have a well-documented history of being transphobic. So much so, the NSPCC pulled out of a live-chat with them... https://www.gaystarnews.com/article/nspcc-mumsnet-child-abuse-transphobia/
Birdseye cancelled their brand partnership with Mumsnet because of their transphobic brand values... https://www.gaystarnews.com/article/birds-eye-breaks-deal-with-mumsnet-for-anti-trans-posts/
Flora pulled out of a partnership with Mumsnet because of transphobic complaints... https://www.prweek.com/article/1662358/flora-pulls-mumsnet-partnership-transphobia-complaints
And while a small number of Mumsnet users threatened to boycott Flora, their stock price soared... https://www.pinknews.co.uk/2019/11/05/mumsnet-flora-transphobic-boycott-upfield-stock-prices-rise/
The anti-trans hate has become so bad on Mumsnet, that their users have even had legal action taken against them... https://www.google.co.uk/amp/s/www.thesun.co.uk/news/8830186/mumsnet-ordered-reveal-identity-troll-defamatory-comments-transgender-activist-stephanie-hayden
Mumsnet is regularly cited as one of the main causes of transphobia being so bad in the UK... https://theoutline.com/post/6536/british-feminists-media-transphobic?zd=1&zi=ebjgee4j
Mumsnet is considered a key platform for mobilising hate towards trans women specifically... https://www.opendemocracy.net/en/5050/online-platforms-enable-deluge-hatred-against-trans-women-uk/
And when anyone tries to address the issue of Mumsnetâs transphobia, they get shut down... https://www.google.co.uk/amp/s/www.vice.com/amp/en_uk/article/nnkjak/mumsnet-transphobia-north-carolina-bathroom-bill
I encourage ANY brand to avoid the Mumsnet website, and to block them from their programmatic Ad spend - Just retarget Ads on the next website the prospective customer visits! 
Surely NO brand wants sit alongside transphobia?
#StopFundingHate https://www.stateofdigital.com/get-started-programmatic-advertising-beginners-guide/
Surely NO brand wants sit alongside transphobia?
#StopFundingHate https://www.stateofdigital.com/get-started-programmatic-advertising-beginners-guide/
