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How to run your own PR on a shoestring budget as a small business owner.
The reality is that not all start-ups can afford PR services, so I’ve compile some useful tips to help you build a favourable reputation & raise awareness on your product.
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Set clear communication objectives.These must align with your overall business objectives.
As a start tell your brand story, sharing with your audience what is unique about your business. Also tell your story as the Founder.
Have hi-res imagesA hi-res portrait of the Founder, still images of your product and an image of your business logo. 
That selfie image as my Twitter avatar won’t cut it as a suitable image to supply to media.
Have an effective bio Brag a bit! Write a bio about yourself as the Founder and incorporate your bio with information about the benefits of your products.Keep this short and concise.
Start smallGetting a feature in your local newspaper or being a guest on a small podcast is a great start. You’re working towards that big coverage, it doesn’t happen overnight. Respect every media platform. Show up on time, bring your best self and meet every deadline
Watch what your competitors are doing. Find the media platforms that your competitors have been featured in and shoot your shot. Don’t go out to pitch immediately after your competitor coverage, stall a bit find other media platforms and a different story angle.
Read the room. Know your target audience, know which media platforms they consume, know your media landscape.Don’t send out a pitch email without a good understanding of the said media platform & what the journalist writes about.
Collaborate with Micro-InfluencersYour brand advocates do not have to be Content Creators with a big following. Other Influencers are willing to do a trade-exchange as you both grow.Make the trade exchange worth their while. Offer complimentary product & discounts.
Use your social media effectivelyShowcase your product and tell your brand story through your social media content. Consistent social media content works as a support to your PR plan.
For more of these PR tips follow #AmplifiedPR Instagram page:https://www.instagram.com/amplified_pr/
siki@amplifiedsa.co.za
