https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Elektrische Glühbirne" aria-label="Emoji: Elektrische Glühbirne">How to run your own PR on a shoestring budget as a small business owner.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📝" title="Memo" aria-label="Emoji: Memo">The reality is that not all start-ups can afford PR services, so I’ve compile some useful tips to help you build a favourable reputation & raise awareness on your product.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏾" title="Rückhand Zeigefinger nach unten (durchschnittlich dunkler Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (durchschnittlich dunkler Hautton)"> A thread

https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> Set clear communication objectives.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Elektrische Glühbirne" aria-label="Emoji: Elektrische Glühbirne">These must align with your overall business objectives.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📌" title="Reißzwecke" aria-label="Emoji: Reißzwecke">As a start tell your brand story, sharing with your audience what is unique about your business. Also tell your story as the Founder.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="2️⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2"> Have hi-res images

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Elektrische Glühbirne" aria-label="Emoji: Elektrische Glühbirne">A hi-res portrait of the Founder, still images of your product and an image of your business logo.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="‼️" title="Doppeltes Ausrufezeichen" aria-label="Emoji: Doppeltes Ausrufezeichen">That selfie image as my Twitter avatar won’t cut it as a suitable image to supply to media.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="3️⃣" title="Tastenkappe Ziffer 3" aria-label="Emoji: Tastenkappe Ziffer 3"> Have an effective bio

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Elektrische Glühbirne" aria-label="Emoji: Elektrische Glühbirne">Brag a bit! Write a bio about yourself as the Founder and incorporate your bio with information about the benefits of your products.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="‼️" title="Doppeltes Ausrufezeichen" aria-label="Emoji: Doppeltes Ausrufezeichen">Keep this short and concise.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="4️⃣" title="Tastenkappe Ziffer 4" aria-label="Emoji: Tastenkappe Ziffer 4"> Start small

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Elektrische Glühbirne" aria-label="Emoji: Elektrische Glühbirne">Getting a feature in your local newspaper or being a guest on a small podcast is a great start. You’re working towards that big coverage, it doesn’t happen overnight.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="‼️" title="Doppeltes Ausrufezeichen" aria-label="Emoji: Doppeltes Ausrufezeichen">Respect every media platform. Show up on time, bring your best self and meet every deadline

https://abs.twimg.com/emoji/v2/... draggable="false" alt="5️⃣" title="Tastenkappe Ziffer 5" aria-label="Emoji: Tastenkappe Ziffer 5"> Watch what your competitors are doing.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Elektrische Glühbirne" aria-label="Emoji: Elektrische Glühbirne"> Find the media platforms that your competitors have been featured in and shoot your shot.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="‼️" title="Doppeltes Ausrufezeichen" aria-label="Emoji: Doppeltes Ausrufezeichen"> Don’t go out to pitch immediately after your competitor coverage, stall a bit find other media platforms and a different story angle.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="6️⃣" title="Tastenkappe Ziffer 6" aria-label="Emoji: Tastenkappe Ziffer 6"> Read the room.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Elektrische Glühbirne" aria-label="Emoji: Elektrische Glühbirne"> Know your target audience, know which media platforms they consume, know your media landscape.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="‼️" title="Doppeltes Ausrufezeichen" aria-label="Emoji: Doppeltes Ausrufezeichen">Don’t send out a pitch email without a good understanding of the said media platform & what the journalist writes about.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="7️⃣" title="Tastenkappe Ziffer 7" aria-label="Emoji: Tastenkappe Ziffer 7">Collaborate with Micro-Influencers

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Elektrische Glühbirne" aria-label="Emoji: Elektrische Glühbirne">Your brand advocates do not have to be Content Creators with a big following. Other Influencers are willing to do a trade-exchange as you both grow.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="‼️" title="Doppeltes Ausrufezeichen" aria-label="Emoji: Doppeltes Ausrufezeichen">Make the trade exchange worth their while. Offer complimentary product & discounts.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="8️⃣" title="Tastenkappe Ziffer 8" aria-label="Emoji: Tastenkappe Ziffer 8"> Use your social media effectively

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Elektrische Glühbirne" aria-label="Emoji: Elektrische Glühbirne">Showcase your product and tell your brand story through your social media content.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="‼️" title="Doppeltes Ausrufezeichen" aria-label="Emoji: Doppeltes Ausrufezeichen"> Consistent social media content works as a support to your PR plan.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔔" title="Glocke" aria-label="Emoji: Glocke"> For more of these PR tips follow #AmplifiedPR Instagram page:

https://www.instagram.com/amplified_pr/ 

https://www.instagram.com/amplified... class="Emoji" style="height:16px;" src=" https://abs.twimg.com/emoji/v2/... draggable="false" alt="💌" title="Liebesbrief" aria-label="Emoji: Liebesbrief"> siki@amplifiedsa.co.za