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No one asked for it, but here's a thread of cool campaigns I've enjoyed. This will be ongoing until I get bored.
First up, is this awesome Logo from Memory format, focused on car logos. A lot of work goes into getting these drawings but it pays off. https://www.vanmonster.com/en-gb/motoring-logos-from-memory
First up, is this awesome Logo from Memory format, focused on car logos. A lot of work goes into getting these drawings but it pays off. https://www.vanmonster.com/en-gb/motoring-logos-from-memory
Secondly, is the classic "top Googled terms" which during COVID-19 seems to be a commonly used tactic. Here are the top DIY beauty terms:
https://www.cultbeauty.co.uk/blog/2020/april/top-10-most-googled-diy-beauty-treatments-during-covid-19-lockdown-social-distancing
Simple but super effective.
What's a lash lift then?
https://www.cultbeauty.co.uk/blog/2020/april/top-10-most-googled-diy-beauty-treatments-during-covid-19-lockdown-social-distancing
Simple but super effective.
What's a lash lift then?
Always love a reimagined piece. So here's @UswitchUK showing us what ads could've looked like back in time, using modern technology.
Sick creative. https://www.uswitch.com/gas-electricity/tech-adverts-reimagined
Sick creative. https://www.uswitch.com/gas-electricity/tech-adverts-reimagined
Quizzes are always a super-effective way of increasing dwell time and creating engagement between brand and audience. This one by @VeygoUK is lovely and looks slick too.
https://www.veygo.com/right-of-way/
https://www.veygo.com/right-of-way/
Reports/studies are a great way of creating evergreen content. Update the data and refresh the content each year. You want to get to a point whereas your brand is associated with a certain report. @Gocompare deep dive on driving tests and it bangs. https://www.gocompare.com/motoring/reports-statistics/driving-tests-uk/
I really dig this piece by @moneycouk. A calculator is a great way to increase dwell time on your content. This one is super relevant to our current situation but really relatable to thousands of Brits regardless of circumstance. Plus dog content = winner https://www.money.co.uk/guides/work-out-your-walkies-calculator.htm
Trend reports are Goldust for evergreen content. This one by @RatedPeople about homeowners improving their homes is not only topical right now but really in-depth, has great UX and lots of angles in one piece. Thorough. https://www.ratedpeople.com/blog/the-rated-people-home-improvement-trends-report-2020
The last one for this week and one of my personal favourites is this piece by @holcottagesuk which looks at where TV shows and films appear in real-life destinations. The way in which data has been collected on this one is smart and simple. Lovely stuff. https://www.holidaycottages.co.uk/star-attraction
it's Monday, which means it's campaign inspiration thread time. I'll chuck in a few links to some campaigns I've seen recently which I'm a fan of. Will start kicking these off at midday ish.
Here we go then, these are campaigns I've been enjoying and sharing around. Firstly, the smart @riseatseven team produced this wicked scrolling comparison of the sky if light pollution was clear. Great story, awesome UX and a very important issue to boot. https://www.underluckystars.com/if-light-pollution-cleared
The @neomammalian crew always produce visually stunning campaigns and this one is no different. This one's a bit of a twist on a classic debate around movies. Taking critic reviews and comparing them to audiences thoughts. Resulting in the most divisive! https://www.ravereviews.org/general/the-most-divisive-movies-by-decade/
Another by @neomammalian but this time the topic is literature. They used @goodreads to pull out the most popular quote from a book set in every state of the US.
Awesome design
Great data overlay
A banger. https://www.netcredit.com/blog/most-popular-quote-best-book-every-state/
Awesome design
Great data overlay
A banger. https://www.netcredit.com/blog/most-popular-quote-best-book-every-state/
You can't beat search data as your source of information. This campaign for @OLBG compiles the most loved Netflix originals in each country around the world. Nice campaign, which right now feels incredibly relatable. Superb.
https://www.olbg.com/us/insights/netflix-originals
https://www.olbg.com/us/insights/netflix-originals
I love this campaign by @neomammalian for @BudgetDirect. Typically this would be a listicle but the hand drawings really elevate this from a very readable blog post into a very linkable piece. Love this and can see how you could create a series out of it. https://www.budgetdirect.com.au/blog/an-illustrated-tribute-to-sydneys-most-beautiful-buildings.html
Lastly this week, it's @SpaSeekers UK's most zen cities. Using KW data and creating a methodology to find out the UK's most zen city, you can see why this would do well right now. Spoiler alert, the top three cities are all Northern. I need a relocation!
https://www.spaseekers.com/spa-blog/travel/the-uk-s-most-zen-cities-spaseekers
https://www.spaseekers.com/spa-blog/travel/the-uk-s-most-zen-cities-spaseekers
And that's it for this week. I will be back in two weeks (as next Monday is a bank holiday!!) where I share some more campaigns I dig, share and send to me mates on WhatsApp (always unsolicited).
You can expect another thread of cool campaigns that I've been enjoying later on.
Roughly around midday/lunchtime.
Roughly around midday/lunchtime.
Getting this in early actually. Here we go then, here's a bunch of wicked campaigns.
First, up is @moneycouk with their awesome colour currency guide. Really love the currency A-Z visualisation at. A really unique way to display colours of money https://www.money.co.uk/guides/colour-of-currency.htm
First, up is @moneycouk with their awesome colour currency guide. Really love the currency A-Z visualisation at. A really unique way to display colours of money https://www.money.co.uk/guides/colour-of-currency.htm
This property piece by @BankrateUK from the @rebootonline is awesome. The value angle is always great, and this is a really funny and interesting take on this angle. https://www.bankrate.com/uk/mortgages/happy-streets/
Really like a deep dive into famous people (there's another coming up shortly). This one looks into the lifespans of famous people and compares to the "average person". https://www.reassured.co.uk/famous-lifespans/
What I really love about the next two is the simplicity. It shows you, the story is everything. In this instance, @kaizen_agency reveal the most popular quarantine activities for @audleyvillages. Video games top the charts. Something I am doing more also. https://www.audleyvillages.co.uk/most-popular-quarantine-activities
The @iProspectMCR guys created this awesome living rooms from around the world for @BarrattHomes which features our very own @imbeingerica.
Some incredible photos and insights into living rooms from Bosnia to Bangladesh.
https://www.barratthomes.co.uk/new-homes/london/living-rooms-of-the-world
Some incredible photos and insights into living rooms from Bosnia to Bangladesh.
https://www.barratthomes.co.uk/new-homes/london/living-rooms-of-the-world
Always love the work the @Propellernet team get up to. Here's a recent one for @RatedPeople which shows us the most searched for celebs homes, because seeing into people's houses is a thing now. Again, simple text + image piece, but the story just works. https://www.ratedpeople.com/blog/most-searched-for-celebrity-houses
Last but not least is a campaign @_aneela__, @meganwrafter and the @iprospectuk team have worked on for @TheBodyShopUK looking at the UK's well-rested regions.
The West Midlands is sleeping more than ever and as a result, having more vivid dreams!
https://www.thebodyshop.com/en-gb/expert-advice/uk-most-well-rested-regions/e/e00181
The West Midlands is sleeping more than ever and as a result, having more vivid dreams!
https://www.thebodyshop.com/en-gb/expert-advice/uk-most-well-rested-regions/e/e00181
It's Monday, it's another chance to share some sick pieces of content that I've seen recently. A caveat, for this thread in general. I just share ones I've liked, regardless of when it went live. I share coz' I love me some link building content. Enjoy!
First up is this wicked and very useful "Destinations on Demand" by @iProspectMCR for @thetrainline. Genuinely found it really useful ever since it went live. Love this style of campaign, which gives the user something actually helpful. https://www.thetrainline.com/trains/destinations-on-demand
Big fan of this @curryspcworld piece done by the @GLDigital which examined kitchen germs and how to beat them. Super evergreen piece and the design/layout is lovely. It also contains some really great sources and backed up by a professional.
https://techtalk.currys.co.uk/kitchen-home/washing-machines-cleaning/kitchen-germs-and-how-to-beat-them/
https://techtalk.currys.co.uk/kitchen-home/washing-machines-cleaning/kitchen-germs-and-how-to-beat-them/
Next up is @kaizen_agency's work for @Reebok which looks at the most popular diet and fitness trends around the world. Great use of data really enjoying the style of the assets.
https://www.reebok.co.uk/blog/490258-fitfluence
https://www.reebok.co.uk/blog/490258-fitfluence
This one is super relevant to right now and looks at the most friendly internet cities around the world.
Really clear visualisations and a topic that is growing in trend (5g). https://businessfibre.co.uk/internet-friendly-cities/
Really clear visualisations and a topic that is growing in trend (5g). https://businessfibre.co.uk/internet-friendly-cities/
This table on the top IG earners is smart/simple. Great work by the team at @attaindesign. Just need to build up my Instagram following to Kevin Hart's level and then retire on my IG posts... https://www.weareattain.co.uk/the-top-instagram-earners-during-lockdown/
This Film Franchise Showdown campaign is awesome. A great piece of work by the @blueclaw team. I've seen it covered lots! They've picked a very divisive topic like film and visualised it really well with deep pages on each Franchise. Nice work! https://www.slotsonlinecanada.com/film-franchise-showdown/franchises/
Last one and figured I'd end with an @iprospectuk piece for our client @clarksshoes. This looks into what parents have been searching in lockdown to teach their kids! The most searched for Q across the UK curriculum is, "how to work out percentages?"
https://www.clarks.co.uk/insight/most-searched-homeschooling-questions
https://www.clarks.co.uk/insight/most-searched-homeschooling-questions
Liv (not on Twitter) secured some sick coverage over the weekend for this one:
https://graziadaily.co.uk/life/real-life/home-schooling-ideas-resources-timetable/
been a slow burner this one but getting it on Grazia is huge for us and this brand.
https://graziadaily.co.uk/life/real-life/home-schooling-ideas-resources-timetable/
been a slow burner this one but getting it on Grazia is huge for us and this brand.
Usually I do this on a Monday but ran out of time so mixing it up. Here's a bunch of campaigns we've personally enjoyed in the @iprospectuk team irrespective of who did it. I will try and call out the agency if I know it so here it goes...
First up, is the cheeky @Propellernet team with a simple Spotify chart campaign for @PourMoiLtd. It works because it doesn't overcomplicate what it is. It's the best songs for a night in. Relevant, easy to understand provokes an emotion.
https://www.pourmoi.co.uk/inspirations/635/lets-get-it-on-the-sexiest-songs-for-a-saucy-night-in/
https://www.pourmoi.co.uk/inspirations/635/lets-get-it-on-the-sexiest-songs-for-a-saucy-night-in/
This one by @rebootonline for @BankrateUK has really great methodology. It's also like the last one, a really pertinent story for right now but has the ability to be evergreen, updating the data over time. https://www.bankrate.com/uk/mortgages/healthiest-uk-highstreets/
The clever team at @impressiontalk have combined @McDonalds drive-throughs open with number of cars per postcode to reveal the busiest Maccies for @WeAreMarmalade. Really love it and obviously again, it's super relevant to the situation right now. https://www.wearemarmalade.co.uk/driver-hub/news/the-busiest-mcdonalds-drive-thrus-in-the-uk/
This one by @WavemakerUK for @lovethegarden is another which is very much right time, right place. We've probably ALL purchased a plant in the past 3 months, so they've revealed the benefits and uses. Not only topical but very useful to customers. https://www.lovethegarden.com/uk-en/article/plants-benefits
I love this @moneycouk piece as I could relate to it due to recently relocating to Portsmouth and hearing everyone around me talk about Butlins and Zizzi's. https://www.money.co.uk/guides/top-lockdown-brands-uk
Last up is a great campaign by @iProspectMCR for @BetVictor. Visually this is one of my favourite pieces of content I've seen for a long time. I love the artist's reimagined as playing cards. Great work @Jamesmc_design, @Ed_Duffill, @SophieRhone etc. https://blog.betvictor.com/campaigns/the-art-of-playing-cards/
That wraps up the campaign shares.
I hope people are enjoying it! I am really doing it just to provide inspiration and call out some of the incredible work going on in the industry by some talented agencies and people.
I hope people are enjoying it! I am really doing it just to provide inspiration and call out some of the incredible work going on in the industry by some talented agencies and people.
