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Dear Content Creator, here’s a lay guide to “How to Never Run out of Content Ideas.”
[THREAD]
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[THREAD]
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1. Determine your target audience:
Don’t overthink this. Basically ask yourself: who do I want to attract? Who do I want to reach out to? What kind of people do I want to have hanging around my page, my DMs and comment sections? What does my ideal audience look like?
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Don’t overthink this. Basically ask yourself: who do I want to attract? Who do I want to reach out to? What kind of people do I want to have hanging around my page, my DMs and comment sections? What does my ideal audience look like?
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If you think you don’t have a niche, it’s ‘cause you’re overthinkin it. When you walk into a a party, you know the people u want to sit with once u step in. Apply the same logic. Early stages of your journey, it should work fine. After u’ve decided on your target audience...
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2. Find out their problems/frustrations:
Say you want to attract university students for example, put yourself in their shoes, or even interview some. What’s a student worried about when they wake up in the morning? Make a loooooong and exhaustive list.
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Say you want to attract university students for example, put yourself in their shoes, or even interview some. What’s a student worried about when they wake up in the morning? Make a loooooong and exhaustive list.
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If you’re a uni student, even better! When you haven’t found a niche, it’s wise to start with trying to attract people like you. That way you don’t struggle to be authentic. Joo get? Now, after you’ve outlined problems...
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3. Find a bridge: the question to ask here is: where do your personal goals align with your audience’s journey? For some reason, it’s easier to get a person’s attention when you talk about a problem they have.
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People don’t really give a monkey’s butt about you. They care about themselves and their problems. So find their pain points, figure out the areas where you can be balm and build stories (create content) around the solutions.
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Every problem = content idea. P.S. a solution isn’t always in the form of a remedy. Sometimes it can be in the form of empathy, community or education. The idea is for your audience to feel seen, valued and helped in some way.
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For example, @cowrywise is an automated savings platform. Members of their audience may have financial problems. They won’t solve it by running a mass giveaway. Rather they’ll educate their audience for free about finances. Is this getting clearer?
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4. I’m tired.
I’ll share more points in another thread. Or maybe this is just me trying to not run out of content ideas so I’m splitting it into 2 threads when it could totally be one long thread. What are you gonna do about it? Fight me? Watch out for part 2, dear.
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I’ll share more points in another thread. Or maybe this is just me trying to not run out of content ideas so I’m splitting it into 2 threads when it could totally be one long thread. What are you gonna do about it? Fight me? Watch out for part 2, dear.
10/10
If y’all ask, I’ll also write a thread on how to grow when you’re unsure of your niche. *If* y’all ask.
