Loved this thread.

Going to do my best to provide examples for each of these principles.

Let me know what you think https://twitter.com/david_perell/status/1259597720752291841">https://twitter.com/david_per...
1. Inversion

Same is true for content.

Don& #39;t consume *more* content, consume *better* content.

Some obvious follows:
@david_perell
@naval
@balajis
@ShaneAParrish
@pmarca
@benthompson https://twitter.com/david_perell/status/1259597722258038785">https://twitter.com/david_per...
2. Doublespeak

Any time someone start a sentence with “honestly,” it means they& #39;re about to be dishonest. https://twitter.com/david_perell/status/1259597723231109120">https://twitter.com/david_per...
3. Theory of constraints

Taking a COVID spin on this one.

You can improve all the individual pieces of healthcare, but until you solve the bottleneck — fed regulation -- all of your efforts will be minimalized.

Solve the bottleneck, watch the system flourish. https://twitter.com/david_perell/status/1259597724162248704">https://twitter.com/david_per...
4. Preference Falsification

See: 2016 election

Caused by the lack of nuance in our society.

Can& #39;t be a republican w/o being a racist.
Can& #39;t be a democrat w/o being a commie.

So you portray the preference most socially acceptable to your circle.

Nuance doesn& #39;t scale. https://twitter.com/david_perell/status/1259597725810651136">https://twitter.com/david_per...
5. Faustian Bargain

We& #39;re collectively experiencing this one at the moment.

Short-term safety for long-term privacy.

Could be renamed the Faucian Bargain. https://twitter.com/david_perell/status/1259597726842408960">https://twitter.com/david_per...
6. Mimetic Theory of Desire

It& #39;s the same reason kids fight over the same toys when there are plenty of others to play with.

You don& #39;t just want a toy, you want *his* toy.

Status is a zero-sum game. https://twitter.com/david_perell/status/1259597727857405952">https://twitter.com/david_per...
7. Mimetic Theory of Conflict:

Like the snake devouring its tail.

Rene Girard states the only way to ease tensions is to sacrifice a scapegoat.

This is why most religions involve sacrificial offerings, and why every 2 weeks the Left devours its own. https://twitter.com/david_perell/status/1259597728855633921">https://twitter.com/david_per...
8. Competition is for Losers.

This is the key theme in Peter Thiel& #39;s “Zero to One”

Eventually, the marketplace eats away all margins. The only way to succeed in the long term is to create a monopoly.

Perell wrote some greatness on Thiel a while back. https://www.perell.com/blog/peter-thiel">https://www.perell.com/blog/pete... https://twitter.com/david_perell/status/1259597729811951616">https://twitter.com/david_per...
9. Talent vs Genius

See this thread by @naval:
https://twitter.com/naval/status/912220382450524160">https://twitter.com/naval/sta... https://twitter.com/david_perell/status/1259597730864717830">https://twitter.com/david_per...
10. Secrets are hidden in plain sight

Meditation helps on the micro level

https://twitter.com/Kpaxs/status/1247484295238819843?s=20">https://twitter.com/Kpaxs/sta... https://twitter.com/david_perell/status/1259597732139823104">https://twitter.com/david_per...
11. The never-ending Now

Ironically, while social media blinds us to the past, it also robs us of the present.

Instead of enjoying a sunset, you snap a pic for the & #39;gram.

That pic will never do the sun justice, so why not sit there and take it all in? https://twitter.com/david_perell/status/1259597733297414144">https://twitter.com/david_per...
12. Demand curves slope down.

Not much to add to this as it& #39;s Econ101.

But I did find this by @balajis to be super interesting
https://twitter.com/balajis/status/1259365121886842881?s=20">https://twitter.com/balajis/s... https://twitter.com/david_perell/status/1259597734236962816">https://twitter.com/david_per...
13. Look for things that dont make sense

Things that didn& #39;t make sense until they were obvious:
- sharing a ride with strangers
- renting your home to strangers
- sharing intimate moments of your life with strangers
- being a member of all gyms instead of just one https://twitter.com/david_perell/status/1259597735700754432">https://twitter.com/david_per...
14. The Wisdom of Paradox

“I know one thing: that I know nothing” - Socrates. https://twitter.com/david_perell/status/1259597736636080128">https://twitter.com/david_per...
15. Shitty click-through rates

First, TV ads.
Then, banner Ads.
Next, podcasts ads. https://twitter.com/david_perell/status/1259597737613332480">https://twitter.com/david_per...
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