Loved this thread.

Going to do my best to provide examples for each of these principles.

Let me know what you think https://twitter.com/david_perell/status/1259597720752291841
1. Inversion

Same is true for content.

Don't consume *more* content, consume *better* content.

Some obvious follows:
@david_perell
@naval
@balajis
@ShaneAParrish
@pmarca
@benthompson https://twitter.com/david_perell/status/1259597722258038785
2. Doublespeak

Any time someone start a sentence with “honestly,” it means they're about to be dishonest. https://twitter.com/david_perell/status/1259597723231109120
3. Theory of constraints

Taking a COVID spin on this one.

You can improve all the individual pieces of healthcare, but until you solve the bottleneck — fed regulation -- all of your efforts will be minimalized.

Solve the bottleneck, watch the system flourish. https://twitter.com/david_perell/status/1259597724162248704
4. Preference Falsification

See: 2016 election

Caused by the lack of nuance in our society.

Can't be a republican w/o being a racist.
Can't be a democrat w/o being a commie.

So you portray the preference most socially acceptable to your circle.

Nuance doesn't scale. https://twitter.com/david_perell/status/1259597725810651136
5. Faustian Bargain

We're collectively experiencing this one at the moment.

Short-term safety for long-term privacy.

Could be renamed the Faucian Bargain. https://twitter.com/david_perell/status/1259597726842408960
6. Mimetic Theory of Desire

It's the same reason kids fight over the same toys when there are plenty of others to play with.

You don't just want a toy, you want *his* toy.

Status is a zero-sum game. https://twitter.com/david_perell/status/1259597727857405952
7. Mimetic Theory of Conflict:

Like the snake devouring its tail.

Rene Girard states the only way to ease tensions is to sacrifice a scapegoat.

This is why most religions involve sacrificial offerings, and why every 2 weeks the Left devours its own. https://twitter.com/david_perell/status/1259597728855633921
8. Competition is for Losers.

This is the key theme in Peter Thiel's “Zero to One”

Eventually, the marketplace eats away all margins. The only way to succeed in the long term is to create a monopoly.

Perell wrote some greatness on Thiel a while back. https://www.perell.com/blog/peter-thiel https://twitter.com/david_perell/status/1259597729811951616
9. Talent vs Genius

See this thread by @naval:
https://twitter.com/naval/status/912220382450524160 https://twitter.com/david_perell/status/1259597730864717830
10. Secrets are hidden in plain sight

Meditation helps on the micro level

https://twitter.com/Kpaxs/status/1247484295238819843?s=20 https://twitter.com/david_perell/status/1259597732139823104
11. The never-ending Now

Ironically, while social media blinds us to the past, it also robs us of the present.

Instead of enjoying a sunset, you snap a pic for the 'gram.

That pic will never do the sun justice, so why not sit there and take it all in? https://twitter.com/david_perell/status/1259597733297414144
12. Demand curves slope down.

Not much to add to this as it's Econ101.

But I did find this by @balajis to be super interesting
https://twitter.com/balajis/status/1259365121886842881?s=20 https://twitter.com/david_perell/status/1259597734236962816
13. Look for things that dont make sense

Things that didn't make sense until they were obvious:
- sharing a ride with strangers
- renting your home to strangers
- sharing intimate moments of your life with strangers
- being a member of all gyms instead of just one https://twitter.com/david_perell/status/1259597735700754432
14. The Wisdom of Paradox

“I know one thing: that I know nothing” - Socrates. https://twitter.com/david_perell/status/1259597736636080128
15. Shitty click-through rates

First, TV ads.
Then, banner Ads.
Next, podcasts ads. https://twitter.com/david_perell/status/1259597737613332480
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