Michael Jordan made up a "perceived" slight just to put fuel in his tank. Some people might think that's nuts, but it's what he needed! So many guys need this. Find that thing that gets you to the point where you're ready to go as far as necessary to win.
@Max_Scherzer is a great example. I apologize for the swearing, but the fact is guys swear. This is what fuels Scherzer.