Read on Twitter
This thread will document me building an ecommerce business from scratch.
I will reply to it every day with updates and insights.
Buckle up.
I will reply to it every day with updates and insights.
Buckle up.
I& #39;m doing this because it& #39;s fun and because it is one of my passions. I love creating.
It could totally fail, but that& #39;s okay. Everything is a learning experience.
Here we go.
It could totally fail, but that& #39;s okay. Everything is a learning experience.
Here we go.
Today I bought a domain and registered a new Shopify account.
Next, I will upload a theme I created a few months ago to Shopify and tweak it to match how I want this store to look.
Next, I will upload a theme I created a few months ago to Shopify and tweak it to match how I want this store to look.
So let& #39;s talk product selection. This is the one area I put effort into before starting this thread.
I came across this product the same way I did with the business I recently sold.
I looked around on etsy, eBay, and other platforms until I saw something cool.
I came across this product the same way I did with the business I recently sold.
I looked around on etsy, eBay, and other platforms until I saw something cool.
After a couple hours of browsing google, I found a tiny business with hardly any social presence making something similar.
I contacted them and asked if I could sell their item on a unit by unit basis. They answered yes and gave me a price, which was more than fair.
I contacted them and asked if I could sell their item on a unit by unit basis. They answered yes and gave me a price, which was more than fair.
I was able to negotiate free shipping within the United States, which is a nice bonus.
They claim to not have any restrictions on order frequency, so that& #39;s good. We will see if that& #39;s really the case should things pick up.
They claim to not have any restrictions on order frequency, so that& #39;s good. We will see if that& #39;s really the case should things pick up.
They agreed to let me use their product photos, which are very average.
I will use those for now and if I find success, I will get proper photos taken as soon as possible.
I will use those for now and if I find success, I will get proper photos taken as soon as possible.
So what is the product?
I prefer to keep that private for obvious reasons.
However, it is something that makes a common possession for many people a bit more personal.
An almost custom “upgrade” of sorts.
I prefer to keep that private for obvious reasons.
However, it is something that makes a common possession for many people a bit more personal.
An almost custom “upgrade” of sorts.
I published the theme, but it needs a few final touch ups.
I already made a store email via GSuite that allows me to have an website based email.
However, I still need to add a public phone number via Google Voice.
I already made a store email via GSuite that allows me to have an website based email.
However, I still need to add a public phone number via Google Voice.
Phone number booked and added to theme.
I& #39;m going to grind out the rest of the store setup and then list everything I finish in another tweet for brevity.
I& #39;m going to grind out the rest of the store setup and then list everything I finish in another tweet for brevity.
I have now added the following:
- Review app (Loox)
- SMS app
- My single product with all variants
- Facebook & Instagram Accounts
- Review app (Loox)
- SMS app
- My single product with all variants
- Facebook & Instagram Accounts
Next up is preparing ads for Facebook and getting campaigns under review so they can hopefully start at midnight PST.
Never start ad campaigns mid-day, it seriously hampers their effectiveness.
Schedule them to begin midnight the following day for best results.
Never start ad campaigns mid-day, it seriously hampers their effectiveness.
Schedule them to begin midnight the following day for best results.
My campaign structure will look like this:
- 5 ad sets
- 8 ads per ad set
- 1 targeting interest per ad set
- Ads will feature 4 different single photos with 2 different ad copies
Setting it all up now after I install my Facebook ad pixel on Shopify.
- 5 ad sets
- 8 ads per ad set
- 1 targeting interest per ad set
- Ads will feature 4 different single photos with 2 different ad copies
Setting it all up now after I install my Facebook ad pixel on Shopify.
Ads are already approved and scheduled to run at midnight.
Ad spend for the first campaign at $100/day. Will let it run for a couple days and assess.
Will button up the site this evening the rest of the way.
Ad spend for the first campaign at $100/day. Will let it run for a couple days and assess.
Will button up the site this evening the rest of the way.
Here are the numbers thus far:
Domain: $8.88
Shopify Plan: $29 (Billed in 2 weeks)
App Fees: $49 (Billed in 2 weeks)
Ad Spend: $0
Revenue: $0
Profit: -$86.88
Domain: $8.88
Shopify Plan: $29 (Billed in 2 weeks)
App Fees: $49 (Billed in 2 weeks)
Ad Spend: $0
Revenue: $0
Profit: -$86.88
