Read on Twitter
A thread:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💬" title="Speech balloon" aria-label="Emoji: Speech balloon"> Trends #0014 — Paid Communities https://trends.vc/trends-0014-paid-communities/">https://trends.vc/trends-00...
1. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔍" title="Left-pointing magnifying glass" aria-label="Emoji: Left-pointing magnifying glass"> Problem
Free communities tend to be noisy without a barrier to entry.
Free communities tend to be noisy without a barrier to entry.
2. https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Electric light bulb" aria-label="Emoji: Electric light bulb"> Solution
Paid communities have requirements, financial or otherwise.
As Derek Sivers says, the higher the price, the more they value it.
Paid communities have requirements, financial or otherwise.
As Derek Sivers says, the higher the price, the more they value it.
3. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏁" title="Chequered flag" aria-label="Emoji: Chequered flag"> Paid Communities
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Radio button" aria-label="Emoji: Radio button"> Makerpad ( @makerpad)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Radio button" aria-label="Emoji: Radio button"> Founder Summit Remote ( @FounderSummit)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Radio button" aria-label="Emoji: Radio button"> Everything Marketplaces ( @Yoroomie)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Radio button" aria-label="Emoji: Radio button"> Visualize Value ( @visualizevalue)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Radio button" aria-label="Emoji: Radio button"> Polymathic ( @2PMinc)
4. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏁" title="Chequered flag" aria-label="Emoji: Chequered flag"> Paid Communities (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Radio button" aria-label="Emoji: Radio button"> Weekend Club ( @weekendclubldn)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Radio button" aria-label="Emoji: Radio button"> FTT+ ( @fintechtoday_)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Radio button" aria-label="Emoji: Radio button"> Study Hall ( @studyhallxyz)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Radio button" aria-label="Emoji: Radio button"> Workfrom ( @workfrom)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔘" title="Radio button" aria-label="Emoji: Radio button"> Farnam Street Learning Community ( @farnamstreet)
5. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏁" title="Chequered flag" aria-label="Emoji: Chequered flag"> Membership Tools
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="White circle" aria-label="Emoji: White circle"> Gumroad ( @gumroad)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="White circle" aria-label="Emoji: White circle"> Pico ( @tryPico)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="White circle" aria-label="Emoji: White circle"> Patreon ( @Patreon)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="White circle" aria-label="Emoji: White circle"> MemberClicks ( @MemberClicks)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="White circle" aria-label="Emoji: White circle"> MemberPress ( @memberpress)
6. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏁" title="Chequered flag" aria-label="Emoji: Chequered flag"> Membership Tools (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="White circle" aria-label="Emoji: White circle"> LaunchPass ( @LaunchPass)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="White circle" aria-label="Emoji: White circle"> Memberful ( @memberful)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="White circle" aria-label="Emoji: White circle"> Buy Me A Coffee ( @buymeacoffee)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="White circle" aria-label="Emoji: White circle"> Memberstack ( @MemberstackApp)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚪" title="White circle" aria-label="Emoji: White circle"> Kajabi ( @Kajabi)
7. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏁" title="Chequered flag" aria-label="Emoji: Chequered flag"> Platforms
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Black circle" aria-label="Emoji: Black circle"> Slack ( @SlackHQ)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Black circle" aria-label="Emoji: Black circle"> Discord ( @discord)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Black circle" aria-label="Emoji: Black circle"> Mighty Networks ( @MightyNetworks)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Black circle" aria-label="Emoji: Black circle"> Circle ( @CircleApp)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Black circle" aria-label="Emoji: Black circle"> Tribe ( @TribePlatform)
8. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏁" title="Chequered flag" aria-label="Emoji: Chequered flag"> Platforms (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Black circle" aria-label="Emoji: Black circle"> Discourse ( @discourse)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Black circle" aria-label="Emoji: Black circle"> Flarum Pro ( @Flarum)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Black circle" aria-label="Emoji: Black circle"> Disciple ( @DiscipleMedia)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Black circle" aria-label="Emoji: Black circle"> Hivebrite ( @hivebrite)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚫" title="Black circle" aria-label="Emoji: Black circle"> Playgroup ( @PlaygroupHQ)
9. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔮" title="Crystal ball" aria-label="Emoji: Crystal ball">Predictions
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Sparkles" aria-label="Emoji: Sparkles"> Tools like http://sharedthis.email"> http://sharedthis.email will make it easy to pirate paid newsletters.
This will accelerate the move towards content-based communities.
This will accelerate the move towards content-based communities.
10. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔮" title="Crystal ball" aria-label="Emoji: Crystal ball">Predictions
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Sparkles" aria-label="Emoji: Sparkles"> Communities will be built on exhaust data.
• Fitbit leaderboards track your steps & update friends
• Open Startup dashboards track revenue & update the world
What’s next?
A community built on continuous glucose monitors? https://www.dictionary.com/browse/data-exhaust">https://www.dictionary.com/browse/da...
• Fitbit leaderboards track your steps & update friends
• Open Startup dashboards track revenue & update the world
What’s next?
A community built on continuous glucose monitors? https://www.dictionary.com/browse/data-exhaust">https://www.dictionary.com/browse/da...
11. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔮" title="Crystal ball" aria-label="Emoji: Crystal ball">Predictions (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Sparkles" aria-label="Emoji: Sparkles"> Hyperniche media companies will be well-positioned for paid communities.
Social networks have network effects.
Paid communities have reverse network effects.
Think Farnam Street versus Facebook. https://www.insidehighered.com/blogs/technology-and-learning/linkedin-twitter-and-reverse-network-effects">https://www.insidehighered.com/blogs/tec...
Social networks have network effects.
Paid communities have reverse network effects.
Think Farnam Street versus Facebook. https://www.insidehighered.com/blogs/technology-and-learning/linkedin-twitter-and-reverse-network-effects">https://www.insidehighered.com/blogs/tec...
12. https://abs.twimg.com/emoji/v2/... draggable="false" alt="☁️" title="Cloud" aria-label="Emoji: Cloud"> Opportunities
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blue circle" aria-label="Emoji: Blue circle"> Don’t use money as the only filter for your paid community. Price is not one-dimensional. It’s time, risk, sacrifice.
• @ecommercefuel members must own a 7-figure biz
• Everything Marketplaces members must run a marketplace
• @makerpad is invite-only
• @ecommercefuel members must own a 7-figure biz
• Everything Marketplaces members must run a marketplace
• @makerpad is invite-only
13. https://abs.twimg.com/emoji/v2/... draggable="false" alt="☁️" title="Cloud" aria-label="Emoji: Cloud"> Opportunities (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blue circle" aria-label="Emoji: Blue circle"> Build a paid community from your email list
The founders of @TTTSEOCommunity & @web (Founder, @2PMinc) used this strategy.
We covered the content-to-community playbook in #0011 https://trends.vc/trends-0011-paid-newsletters/">https://trends.vc/trends-00...
The founders of @TTTSEOCommunity & @web (Founder, @2PMinc) used this strategy.
We covered the content-to-community playbook in #0011 https://trends.vc/trends-0011-paid-newsletters/">https://trends.vc/trends-00...
14. https://abs.twimg.com/emoji/v2/... draggable="false" alt="☁️" title="Cloud" aria-label="Emoji: Cloud"> Opportunities (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blue circle" aria-label="Emoji: Blue circle"> Add gamification to boost engagement and lower churn. @Moz Community rewards members with MozPoints.
These are redeemed for profile upgrades, t-shirts, tickets to MozCon and more.
These are redeemed for profile upgrades, t-shirts, tickets to MozCon and more.
15. https://abs.twimg.com/emoji/v2/... draggable="false" alt="☁️" title="Cloud" aria-label="Emoji: Cloud"> Opportunities (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blue circle" aria-label="Emoji: Blue circle"> Have a founding member launch.
Use the launch to shape the culture of your community. Offer early members great prices.
The @visualizevalue community was $19 for lifetime membership. Now it’s $99 per year.
Use the launch to shape the culture of your community. Offer early members great prices.
The @visualizevalue community was $19 for lifetime membership. Now it’s $99 per year.
16. https://abs.twimg.com/emoji/v2/... draggable="false" alt="☁️" title="Cloud" aria-label="Emoji: Cloud"> Opportunities (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blue circle" aria-label="Emoji: Blue circle"> Track the NPS and KPIs for your community.
Diana Tower spoke with James Schramko ( @JamesSchramko) about the importance of collecting qualitative and quantitative feedback from community members.
Diana Tower spoke with James Schramko ( @JamesSchramko) about the importance of collecting qualitative and quantitative feedback from community members.
17. https://abs.twimg.com/emoji/v2/... draggable="false" alt="☁️" title="Cloud" aria-label="Emoji: Cloud"> Opportunities (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blue circle" aria-label="Emoji: Blue circle"> Host guest AMA sessions. Online Geniuses ( @OnlineGeniuses) featured:
• Courtland Allen ( @csallen)
• Gary Vaynerchuk ( @garyvee)
• Guy Kawasaki ( @GuyKawasaki)
• Courtland Allen ( @csallen)
• Gary Vaynerchuk ( @garyvee)
• Guy Kawasaki ( @GuyKawasaki)
18. https://abs.twimg.com/emoji/v2/... draggable="false" alt="☁️" title="Cloud" aria-label="Emoji: Cloud"> Opportunities (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blue circle" aria-label="Emoji: Blue circle"> Think twice before building a paid community using Facebook groups
We discussed platform risk in Trends #0012 — Micro Private Equity https://trends.vc/trends-0012-micro-private-equity/">https://trends.vc/trends-00...
We discussed platform risk in Trends #0012 — Micro Private Equity https://trends.vc/trends-0012-micro-private-equity/">https://trends.vc/trends-00...
19. https://abs.twimg.com/emoji/v2/... draggable="false" alt="☁️" title="Cloud" aria-label="Emoji: Cloud"> Opportunities (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blue circle" aria-label="Emoji: Blue circle"> Have shared struggles. Members will justify the struggle (price) to themselves.
See fraternity initiation and military bootcamps. Look into commitment and consistency bias. https://fs.blog/2016/08/commitment-consistency-bias/">https://fs.blog/2016/08/c...
See fraternity initiation and military bootcamps. Look into commitment and consistency bias. https://fs.blog/2016/08/commitment-consistency-bias/">https://fs.blog/2016/08/c...
20. https://abs.twimg.com/emoji/v2/... draggable="false" alt="☁️" title="Cloud" aria-label="Emoji: Cloud"> Opportunities (con& #39;t)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blue circle" aria-label="Emoji: Blue circle"> Create a group identity.
Give your community a name, develop a language and have swag. Pat Flynn has Team Flynn. Their slogan is “Team Flynn for the win.” And you can buy a shirt with the slogan.
Give your community a name, develop a language and have swag. Pat Flynn has Team Flynn. Their slogan is “Team Flynn for the win.” And you can buy a shirt with the slogan.
21. https://abs.twimg.com/emoji/v2/... draggable="false" alt="😠" title="Angry face" aria-label="Emoji: Angry face"> Haters
“All paid communities are not online.”
Sure. WeWork Labs, The Gathering Spot and Renzo Gracie Academy are offline paid communities.
“All paid communities are not online.”
Sure. WeWork Labs, The Gathering Spot and Renzo Gracie Academy are offline paid communities.
22. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link symbol" aria-label="Emoji: Link symbol"> Links
How to Build and Profit from a Hyperlocal Community Site
Katy Katz ( @katykatztx) and Sean Jackson ( @seanthinks) talk about the power of hyperlocal (or hyperniche) communities and how to build them. A few years old but relevant. https://www.listennotes.com/podcasts/the-digital/how-to-build-and-profit-from-0SWJaNBz9mw/">https://www.listennotes.com/podcasts/...
How to Build and Profit from a Hyperlocal Community Site
Katy Katz ( @katykatztx) and Sean Jackson ( @seanthinks) talk about the power of hyperlocal (or hyperniche) communities and how to build them. A few years old but relevant. https://www.listennotes.com/podcasts/the-digital/how-to-build-and-profit-from-0SWJaNBz9mw/">https://www.listennotes.com/podcasts/...
23. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link symbol" aria-label="Emoji: Link symbol"> Links (con& #39;t)
Come for the tool, stay for the network
@cdixon shows us how Instagram & Delicious were built on single-player tools
@StuMcLaren says that people come for the content and stay for the community
Tools or Content. Both work. https://cdixon.org/2015/01/31/come-for-the-tool-stay-for-the-network">https://cdixon.org/2015/01/3...
Come for the tool, stay for the network
@cdixon shows us how Instagram & Delicious were built on single-player tools
@StuMcLaren says that people come for the content and stay for the community
Tools or Content. Both work. https://cdixon.org/2015/01/31/come-for-the-tool-stay-for-the-network">https://cdixon.org/2015/01/3...
24. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link symbol" aria-label="Emoji: Link symbol"> Links (con& #39;t)
From Audiences to Communities
Web Smith ( @web) tracks his journey from newsletter to community. This intersects with insights from Chris and Stu.
Web leveraged content https://2pml.com/2020/01/06/an-open-letter-to-creators/">https://2pml.com/2020/01/0...
From Audiences to Communities
Web Smith ( @web) tracks his journey from newsletter to community. This intersects with insights from Chris and Stu.
Web leveraged content https://2pml.com/2020/01/06/an-open-letter-to-creators/">https://2pml.com/2020/01/0...
25. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link symbol" aria-label="Emoji: Link symbol"> Links (con& #39;t)
The Rise of Private Communities
Steve Pavlina explains why we should opt for paid communities.
He notes that they are full of engaged doers. This is an excellent, in-depth piece. Take into account: He has a paid community. https://www.stevepavlina.com/blog/2018/01/rise-private-communities/">https://www.stevepavlina.com/blog/2018...
The Rise of Private Communities
Steve Pavlina explains why we should opt for paid communities.
He notes that they are full of engaged doers. This is an excellent, in-depth piece. Take into account: He has a paid community. https://www.stevepavlina.com/blog/2018/01/rise-private-communities/">https://www.stevepavlina.com/blog/2018...
26. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link symbol" aria-label="Emoji: Link symbol"> Links (con& #39;t)
My Paid Mastermind Experiment. Is It Worth It?
Omar Zenhom ( @TheOmarZenhom) echos Steve Pavlina. He compares his experience in free masterminds to his experience in paid masterminds. Omar also has a paid community. https://www.listennotes.com/podcasts/the-100-mba-show/mba1211-my-paid-mastermind-PuJhbB8Hdka/">https://www.listennotes.com/podcasts/...
My Paid Mastermind Experiment. Is It Worth It?
Omar Zenhom ( @TheOmarZenhom) echos Steve Pavlina. He compares his experience in free masterminds to his experience in paid masterminds. Omar also has a paid community. https://www.listennotes.com/podcasts/the-100-mba-show/mba1211-my-paid-mastermind-PuJhbB8Hdka/">https://www.listennotes.com/podcasts/...
27. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link symbol" aria-label="Emoji: Link symbol"> Links (con& #39;t)
How to Create an Online Community That People Will Pay For
A tactical post from @dorieclark. He shows us how use an email list to build a paid community and gives examples such as Food Blogger Pro and Magnetic Memory Method. https://hbr.org/2019/09/how-to-create-an-online-community-that-people-will-pay-for">https://hbr.org/2019/09/h...
How to Create an Online Community That People Will Pay For
A tactical post from @dorieclark. He shows us how use an email list to build a paid community and gives examples such as Food Blogger Pro and Magnetic Memory Method. https://hbr.org/2019/09/how-to-create-an-online-community-that-people-will-pay-for">https://hbr.org/2019/09/h...
28. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link symbol" aria-label="Emoji: Link symbol"> Links (con& #39;t)
Growing a Knowledge-Sharing Community to Six Figures in Ten Months
The story of how @nick_eubanks partnered with @matthewbarby and @ianhowells to grow Traffic Think Tank ( @TTTSEOCommunity) to $31k/mo in 10 months using email lists. https://www.indiehackers.com/interview/growing-a-knowledge-sharing-community-to-six-figures-in-ten-months-980ea57924">https://www.indiehackers.com/interview...
Growing a Knowledge-Sharing Community to Six Figures in Ten Months
The story of how @nick_eubanks partnered with @matthewbarby and @ianhowells to grow Traffic Think Tank ( @TTTSEOCommunity) to $31k/mo in 10 months using email lists. https://www.indiehackers.com/interview/growing-a-knowledge-sharing-community-to-six-figures-in-ten-months-980ea57924">https://www.indiehackers.com/interview...
29. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link symbol" aria-label="Emoji: Link symbol"> Links (con& #39;t)
How to Build a Loyal Community
@laurynevarts shares an inspiring story of building The Skinny Confidential for 3 years before making money. She also talks about how to make community building a habit. Interview with @sophiaamoruso https://www.listennotes.com/podcasts/girlboss-radio/how-to-build-a-loyal-0O4rRFjqYNH/">https://www.listennotes.com/podcasts/...
How to Build a Loyal Community
@laurynevarts shares an inspiring story of building The Skinny Confidential for 3 years before making money. She also talks about how to make community building a habit. Interview with @sophiaamoruso https://www.listennotes.com/podcasts/girlboss-radio/how-to-build-a-loyal-0O4rRFjqYNH/">https://www.listennotes.com/podcasts/...
30. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link symbol" aria-label="Emoji: Link symbol"> Links (con& #39;t)
Trends #0008 — Remote Fitness
A new type of paid community. Remote fitness companies are becoming networks. https://trends.vc/trends-0008-remote-fitness/">https://trends.vc/trends-00...
Trends #0008 — Remote Fitness
A new type of paid community. Remote fitness companies are becoming networks. https://trends.vc/trends-0008-remote-fitness/">https://trends.vc/trends-00...
31. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔗" title="Link symbol" aria-label="Emoji: Link symbol"> Links (con& #39;t)
Build a More Human Internet
Caterina Fake ( @Caterina) talks to Reid Hoffman ( @reidhoffman) about shaping community culture from the start. https://www.listennotes.com/podcasts/masters-of-scale/build-a-more-human-internet-_1Yh-Gym6jg/">https://www.listennotes.com/podcasts/...
Build a More Human Internet
Caterina Fake ( @Caterina) talks to Reid Hoffman ( @reidhoffman) about shaping community culture from the start. https://www.listennotes.com/podcasts/masters-of-scale/build-a-more-human-internet-_1Yh-Gym6jg/">https://www.listennotes.com/podcasts/...
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If you& #39;re interested in trends such as
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💌" title="Love letter" aria-label="Emoji: Love letter"> Paid Newsletters
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🦄" title="Unicorn face" aria-label="Emoji: Unicorn face"> Startup Studios
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧱" title="Bricks" aria-label="Emoji: Bricks"> No-Code
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💰" title="Money bag" aria-label="Emoji: Money bag"> Micro Private Equity
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🍳" title="Cooking" aria-label="Emoji: Cooking"> Cloud Kitchens
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🍎" title="Red apple" aria-label="Emoji: Red apple"> Online Courses
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