No.10: Stay home, save lives.

The media: That message is too simple. The British people aren’t stupid. They need to know what the exit strategy is.

No.10: Ok, we’ll set out what changes we plan to make in the future.

1/

The media: Stop being so irresponsible, giving people mixed messages. The British are too stupid to understand that.

No.10: The PM will announce some very small changes to the lockdown on Sunday.

2/

The media: Huge announcement expected by the PM on Sunday about how things will change.

Also the media: How irresponsible for the PM to announce any changes in advance. This will only confuse the British people.

3/