this morning's find is a lovely catch from the UK MINISTRY of TRUTH, aka, SAGE.

they were kind enough to publish their manual for propaganda online.

it reads like george orwell having a love child with saul alinsky.

apparently, people do not feel sufficiently threatened.

so the (their boldface, not mine) "perceived level of personal threat needs to be increased" with "hard hitting, emotional messaging."

anyone else feeling the hair on their arms come up reading this?

but wait, it gets better:

this is basically a call to unleash #Karen and have her do the state's work. sure, she might overdo it, but hey, mobs whipped up and scared by "hard hitting emotional messaging" are always easy to control and modulate.

ammiright?

what could go wrong?

the "caveats" section is actually sort of wonderful and forthright.

what a shame that it seems that no one read it.

you can read the whole paper here:

thanks again to @stacey_rudin who has been sharing a lot of interesting stuff.

https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/882722/25-options-for-increasing-adherence-to-social-distancing-measures-22032020.pdf