England’s New #COVID strategy fails at basics of health communication strategies. Much worse- just like every global health crisis before - it individualises risk and ignores structural and relational environments that determine behaviours and outcomes.
HIV - wear a condom. Obesity - Just exercise. COVID- Just wash your hands. Except, not so easy!!
To do these things require Health enabling contexts. Read my fav. @FloraCornish and @cathcampbell737 paper which has much to teach us all. https://www.tandfonline.com/doi/full/10.1080/09540121.2010.525812">https://www.tandfonline.com/doi/full/...
Towards a “fourth generation” of approaches to HIV/AIDS management: creating contexts for effective...

(2010). Towards a “fourth generation” of approaches to HIV/AIDS management: creating contexts for effective community mobilisation. AIDS Care: Vol. 22, The social context of community mobilization:...

https://www.tandfonline.com/doi/full/10.1080/09540121.2010.525812
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