The weird thing is that since the lockdown started the Govt has done broadly the right things - good economic package; put in place testing capacity; building tracing capacity; maintaining lockdown while all this happens.

But the comms are such a mess.

Stupid testing target and then an attempt to fudge the numbers; briefing misleading stuff to the papers; failing to communicate basic information transparently.

It& #39;s applying the comms model they& #39;re used to - and trying to appeal to multiple audiences simultaneously.

Messaging is so important in a public health crisis - they need to get the usual spinners off the case and bring in someone who understands how to do this type of communications.

At the moment it& #39;s like they& #39;ve got the grown-ups to do the strategy and the kids to tell everyone about it.