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The weird thing is that since the lockdown started the Govt has done broadly the right things - good economic package; put in place testing capacity; building tracing capacity; maintaining lockdown while all this happens.
But the comms are such a mess.
But the comms are such a mess.
Stupid testing target and then an attempt to fudge the numbers; briefing misleading stuff to the papers; failing to communicate basic information transparently.
It's applying the comms model they're used to - and trying to appeal to multiple audiences simultaneously.
It's applying the comms model they're used to - and trying to appeal to multiple audiences simultaneously.
Messaging is so important in a public health crisis - they need to get the usual spinners off the case and bring in someone who understands how to do this type of communications.
At the moment it's like they've got the grown-ups to do the strategy and the kids to tell everyone about it.
