Read on Twitter
i used to study media and am sorta into social media #marketing so i tested out twitter ads for my small non-buisness account so u don't have to: an experiment no one asked for (thread)
ads for personal or non buisness accounts are a bit taboo but i was interested to see how it worked, if it's even worth the money even if you're not trying to profit from it other than followers i guess???
so i went in an specified the target group to have similar intrests to mine, and one thing i enjoyed was follow-alike targeting, where i could choose accounts whose type of followers were my target group
one last note, i said it does work, and it does - but it is not worth the price imo, for a personal account having to use your own money - $44 for two and a half day of gaining slowly 70ish followers, which i could for free gain from an in-demand giveaway, is a bit steep.
when i first made the ads, twitter seemed to favour a big target group - making my reach go from 30-40k to 78-90k if my target group was unspecified, so i started with trying that
i also didn't specify any countries, why would if i'm not a shop delivering to specific countries
i then had to decide what posts to be promoted - which was a laggy process on twitter imo, i had to try 5 times before my original posts even showed up as options, and 7 ish times before they registered photo posts
personally what i'd like my followers to be here for is my art, so i chose mostly photo posts of my drawings, this was a mistake
don't get me wrong if you pay a lil extra for a different ad type - cards, they might be better. but i got people commenting on my original posting, saying they couldn't even see the photo in the ads, so twitter ads obviously prefer text posts unless you specifically make cards
i found this to be a bummer but not as much as the embarrassment of having ads, as i mentioned it is taboo
ppl weren't afraid to point it out, not being rude necessarily but making lil me a bit embarrassed - one assumed i spent 100$ on this, i did not - i spent around 44$ on this experiment
