Looking for fame, and especially ephemeral social media fame, fosters two attitudes: you wish to appeal to your prospective audience so you pander to them and give them what they want, and you also wish to appear genuine and authentic unlike all the other hypocrites.

There's a deep contradiction there. In order to appeal to an audience you have to be manipulative and insincere from time to time, because most audiences want a consistent output that doesn't challenge their preconceptions. But audiences hate realizing they've been manipulated.

So the best way to grow an audience and avoid alienating it is to call your critics manipulative and hypocrites. If you're good at it, your audience will both feel smarter and validated for not falling for the people you're exposing and be more ready to trust you.

You should point out the alleged insincerity of institutions and/or critics rather than try to defend yourself as trustworthy, because you have likely manipulated your audience to a degree and that usually can be easily pointed out. The best defense is to attack.

This is why lots of people who become famous on social media spend lots of their time attacking the "haters" and the "mainstream" for being fake and manipulative. It's both much easier and much more effective than defending your own output.

If you reinforce the biases of your audience and attack the critics as liars, you'll be praised by your audience for "telling it like it is" even when you're lying. Your critics will be baffled by how your audience defends you as sincere, but they're not your audience anyway.

Your audience may CLAIM to want the truth, but they don't. They want validation for their beliefs ("I knew it! I was right all along!") and to feel smarter than their critics ("Those idiots keep falling for those blatant lies, I know the truth, I can see through the lies")

The most useful trope to grow an audience on social media is set yourself up as the person who know the Truth that the Mainstream Doesn't Want You to Know, and then tell people their beliefs were 100% right and all evidence or arguments against them are just lies and deception.

Social media and the Internet in general are also great at collecting hot takes, mistakes, bad arguments, and lies that happen in all sorts of environments. So they're a goldmine for picking out the sort of bad ideas you set out to "expose" (even though they're freely available)

You don't have to worry about defending your arguments, or providing evidence for your claims. It's not what your audience wants anyway, they're not following you to evaluate carefully what you're saying. Instead focus on collecting mistake and lies that confirm their biases.

The next step is to promote a conspiracy theory about some institution which suppresses evidence for your claims. Be careful to argue that the institutions and critics you're attacking have been proven to be liars (by you of course) and so they're inherently untrustworthy.

Your audience will now react to any sort of skepticism or criticism as if it was part of the institutional conspiracy to suppress the Secret Truths you're revealing them. Now you can lie and manipulate your audience as much as you want, and they'll always believe and support you.