For nearly three years we have been building a juggernaut campaign (Death Star). It is firing on all cylinders. Data, Digital, TV, Political, Surrogates, Coalitions, etc.

In a few days we start pressing FIRE for the first time.

I didn’t give our campaign the name, Death Star, the media did. However, I am happy to use the analogy. The fact is, we haven’t used it yet. Laugh all you want, we will take the win!