17 tips for great copywriting:
9/ Avoid “landing page words”
Unlock, unleash, enhance, empower, supercharge, etc.
Real people don't use them.
Unlock, unleash, enhance, empower, supercharge, etc.
Real people don't use them.
12/ Stories make you memorable
I couldn't list The Ten Commandments. I could tell you what happened to Adam and Eve:
I couldn't list The Ten Commandments. I could tell you what happened to Adam and Eve:
14/ More periods, fewer commas
Periods mean short sentences. We like short sentences.
Commas mean long, painful sentences, which New Yorker writers think are clever, but real people find torturous, because they wind on and on without actually saying anything.
h/t @david_perell
Periods mean short sentences. We like short sentences.
Commas mean long, painful sentences, which New Yorker writers think are clever, but real people find torturous, because they wind on and on without actually saying anything.
h/t @david_perell
15/ Think slippery slide
Every line of copy should lead to the next:
Every line of copy should lead to the next:
16/ Your first line is crucial
If people don’t read it, they’re not going to read your second line either.
Keep it short:
If people don’t read it, they’re not going to read your second line either.
Keep it short:
“17 tips for awesome copywriting“
https://marketingexamples.com/copywriting/tips

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