Read on Twitter
I& #39;ve made mistakes, lost money, and wasted a ton of time to figure out how this whole "online business" thing works
But I& #39;ve learned a lot
And in this thread, I& #39;ll hopefully share some of those lessons
Here are 8 reasons why you fail to convert people into $$$
~ THREAD ~
But I& #39;ve learned a lot
And in this thread, I& #39;ll hopefully share some of those lessons
Here are 8 reasons why you fail to convert people into $$$
~ THREAD ~
1. You talk about yourself and NOT the customer
A lot of companies have a tendency to talk about:
* Years they& #39;ve been in business
* Where their products are manufactured
* Number of employees they have
None of this matters.
Your reader ONLY cares about what& #39;s in it for THEM.
A lot of companies have a tendency to talk about:
* Years they& #39;ve been in business
* Where their products are manufactured
* Number of employees they have
None of this matters.
Your reader ONLY cares about what& #39;s in it for THEM.
2. You don& #39;t tell stories
What do you think sounds better?
A) Buy this watch
B) Created by two broke college kids who believed having style shouldn& #39;t break the bank. We started this company to disrupt the overpriced and outdated models of the watch industry...
Stories sell.
What do you think sounds better?
A) Buy this watch
B) Created by two broke college kids who believed having style shouldn& #39;t break the bank. We started this company to disrupt the overpriced and outdated models of the watch industry...
Stories sell.
3. Not using logic to justify emotions
If you& #39;re selling a car
You want to trigger their emotions by saying:
"What will your co-workers think when they see you pull up in a better car than them?"
Then:
You help them justify it with logic by explaining how great it is on gas.
If you& #39;re selling a car
You want to trigger their emotions by saying:
"What will your co-workers think when they see you pull up in a better car than them?"
Then:
You help them justify it with logic by explaining how great it is on gas.
4. Not niching down
If you try to sell to everyone, you& #39;ll end up selling to no one.
You need to form a DEEP connection with your customers.
Understand their fears, desires, regrets, etc.
You won& #39;t be able to do this when you target broad.
If you try to sell to everyone, you& #39;ll end up selling to no one.
You need to form a DEEP connection with your customers.
Understand their fears, desires, regrets, etc.
You won& #39;t be able to do this when you target broad.
5. Trying to re-invent the wheel
Don& #39;t waste your time trying to think of a brand new "groundbreaking" idea when there are decades of data showing you what people buy, and what they don& #39;t buy.
Figure out what people buy, alter some aspects to make it unique, and profit.
Don& #39;t waste your time trying to think of a brand new "groundbreaking" idea when there are decades of data showing you what people buy, and what they don& #39;t buy.
Figure out what people buy, alter some aspects to make it unique, and profit.
6. Talking about features, not benefits
Airpods don& #39;t sell headphones, they sell social status
Gyms don& #39;t sell memberships, they sell the dream of having rock hard abs
Gurus don& #39;t sell courses, they sell the idea of being having freedom
Don& #39;t sell the product, sell the result
Airpods don& #39;t sell headphones, they sell social status
Gyms don& #39;t sell memberships, they sell the dream of having rock hard abs
Gurus don& #39;t sell courses, they sell the idea of being having freedom
Don& #39;t sell the product, sell the result
7. Focusing on the product before the audience
It& #39;s always better to base your brand on a SPECIFIC type of person first
And then, figure out what products/services these people are hungry for.
Products die out fast.
Types of people tend to stay around.
Longevity is the game.
It& #39;s always better to base your brand on a SPECIFIC type of person first
And then, figure out what products/services these people are hungry for.
Products die out fast.
Types of people tend to stay around.
Longevity is the game.
8. Being too boring
99% of people go on the internet to be entertained.
So:
Having videos, copy, and imagery that entertain your audience is crucial.
- Use their lingo
- Be self-aware
- Be funny/outlandish
Just don& #39;t be boring.
99% of people go on the internet to be entertained.
So:
Having videos, copy, and imagery that entertain your audience is crucial.
- Use their lingo
- Be self-aware
- Be funny/outlandish
Just don& #39;t be boring.
If you enjoyed this thread, do me a favor and RT the first tweet of this thread 
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index"> https://twitter.com/aarongrt/status/1256723038114058244">https://twitter.com/aarongrt/...
