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Business journos have been paying attention to BigHit bc of their plans to go public this year bc of two reasons:
1. Only one main source of income.
2. The approaching enlistment.
Some armys cite an Edaily (kmedia) article to refute Forbes, except it actually doesn& #39;t.
A thread.
1. Only one main source of income.
2. The approaching enlistment.
Some armys cite an Edaily (kmedia) article to refute Forbes, except it actually doesn& #39;t.
A thread.
First off, BigHit is determined to go through with this IPO launch. Taking the company public always involves risk, but this year has amplified it particularly for a company in BH& #39;s position.
Key to launching IPO: showing a history of successful biz practises/strategies.
The sale to NetMarble at a 385% rate of return is astounding *except NM is owned by Bang& #39;s cousin*.
The sale to NetMarble at a 385% rate of return is astounding *except NM is owned by Bang& #39;s cousin*.
The firms involved in underwriting and preparing BH for this IPO have massively increased (or inflated) the company& #39;s value (5billion usd instead of 2.5b). The business community has taken notice bc a jump like this has never been done before.
Please read this carefully. They& #39;re basically saying it& #39;s still unknown if BH& #39;s value as a company, based on such a high valuation, is correct. If investors believe that BH is worth this even while BTS are in the military, then the IPO will be a success.
Moving on from the IPO, armys are angry about Lenzo& #39;s words about BigHit& #39;s attitude and strategy towards fans. Edaily has also addressed this aspect as well, in even more detail.
Firstly, BigHit& #39;s strategy is to follow the dictates of the fandom. The artist& #39;s career evolution, image, message - all tailored to please the fans.
Remember the army survey? 24 pages, 40k responses detailing many personal details. BigHit proceeded to formulate their strategy based on fans& #39; answers.
BigHit was so attentive to the fandom& #39;s needs, they *created a separated department to communicate with fans online.*
(I can think of several borahae accounts that probably work for the comp lol).
BigHit& #39;s vision? Don& #39;t think Big3, think Disney - based on Big Data .
(I can think of several borahae accounts that probably work for the comp lol).
BigHit& #39;s vision? Don& #39;t think Big3, think Disney - based on Big Data .
Here is the link to the original article 
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https://m.edaily.co.kr/amp/read?newsId=01220166625740712&mediaCodeNo=257&newsId=01220166625740712&mediaCodeNo=257&OutLnkChk=Y&__twitter_impression=true">https://m.edaily.co.kr/amp/read...
https://m.edaily.co.kr/amp/read?newsId=01220166625740712&mediaCodeNo=257&newsId=01220166625740712&mediaCodeNo=257&OutLnkChk=Y&__twitter_impression=true">https://m.edaily.co.kr/amp/read...
[Correction: 400k responses to the army survey.]
