How did Katy Perry tried to save pop music in a time of Streaming Era and Hip-Hop music taking over the charts. As well as the period at which point the general public hated and condemned the pop singer; an important thread
It all began in late 2015 when HipHop/Rap music started dominating the charts and taking over pop music. It was the moment where in people will say "pop music is dead".
After a long hiatus from her last album (during that time) PRISM, Katy Perry decided to start her new era in 2017.
Katy kicks off Witness Era by announcing her lead single Chained To The Rhythm. On February 8, 2017, in a promotional campaign for "Chained to the Rhythm," disco balls playing the song were left in various international cities.
This is probaly one of her most creative promotion.
This is probaly one of her most creative promotion.
She came back to the music scene with this pop disco political song banger "Chained To The Rhythm". The song got good reviews but some are not impressed by the political message of the song and the way Katy Perry was trying to be 'woke' according to them.
The song received more than 3 million streams in its first day that made Katy the first artist to break the Spotify record.
The song also peaked at #4 and everyone started calling her a "flop" cause people are comparing it to her past lead singles that peaked at #1.
The song also peaked at #4 and everyone started calling her a "flop" cause people are comparing it to her past lead singles that peaked at #1.
The music video was set in a retro-futuristic theme park called "Oblivia". The video has a number of not-so-subtle hints at Perry's feeling about the current political climate in the nation.
The 2nd single from this era was the underrated sexy pop anthem "Bon Appétit". The song got mixed reviews, the cover art was hated because of unique artwork and Katy's image.
Fans are also dissapointed cause they were expecting Ariana Grande as the featured artist.
Fans are also dissapointed cause they were expecting Ariana Grande as the featured artist.
Katy Perry promoted her song by giving free cherry in public, asking fans to make their own pie and last by doing the #BonAppétitChallenge.
The song peaked at #59 it became her lowest peak for a single during that time. The general public dragged her for being weird and cringey.
The song peaked at #59 it became her lowest peak for a single during that time. The general public dragged her for being weird and cringey.
She released the music video for the song with a theme and message about sexual liberation. Despite being hated because of the NSFW scenes from the video, it is now over 900 million views on youtube.
The song is also getting praise and attention after years of its released.
The song is also getting praise and attention after years of its released.
Her next single from the album was the controversial EDM anti-bullying song "Swish Swish". The song was named by medias as her response to "Bad Blood" of Taylor Swift. The song peak at #46 and features the Queen of Rap, Nicki Minaj.
The video of "Swish Swish" includes appearances from different celebrities and social media stars. The video received bad reviews among fans and public because of its failed comedy and goofy content.
The song was still a hit in other countries and people considered it as a bop.
The song was still a hit in other countries and people considered it as a bop.
Katy Perry did not do well on chart and people hated her but still she managed to gave us pop bangers in a time full of mumble rappers and songs about party, drug and sex.
We were experiencing a pop music drought, Katy came but people ignored her cause she tried to experiment.
We were experiencing a pop music drought, Katy came but people ignored her cause she tried to experiment.