To anyone who thinks a beta test needs to be limited to your friends and investors, you are missing out on precious stat sig data from a more diverse sample pool. Expanding your sample size to be outside of your bubble means you& #39;ll build a better product and scale globally.

When we were building Instagram we realized that people were using it very differently in Japan. They didn& #39;t like following their friends and rather liked following brands and celebrities so we changed the new user onboarding flow for suggested accounts to be brands/celebs.

When we user-tested Opower& #39;s SaaS platform in HK we learned that Asian utility companies didn& #39;t want a smiley face on their home energy reports, they wanted a frowning face for their energy costly users. Culture norms matter in building product! Localization is very humbling.