EXCLUSIVE Morgan’s GMB Ratings Have Collapsed https://order-order.com/2020/04/27/exclusive-morgans-gmb-ratings-collapsed

BARB daily viewing figures don't look good. He's losing his ITV audience who have grown tired of the made-for-Twitter bombastic ranting.

Turns out “You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time.”