I am guessing that the lockdown was a true test of loyalty vs distribution for many brands amongst the consumers. Which are the new brands you have discovered in this phase and may consider switching permanently? For me, it is Soulfull over Kellogs for cereal, love Soulfull now!

The other one that surprised me quite a bit was AkshayaKalpa with their app that ensured consistent delivery of milk, cheese, paneer and many other dairy products. Solved what seemed to be shaping towards a big crisis early on for our home.