Feminists who frown at definitions of beauty, through their cringe movement of body positivity, engage in redefining beauty. Redefining= defining. This is done, not out of altruistic motives but out of sheer self interest of garnering acknowledgement from the desired gender.

In other words this is their modus operandi of using jargons to dupe people into calling them beautiful.

In worse cases, such feminists actually use theories and jargon to shame women who perfectly fit into the definitions of conventional beauty. This only reflects a feminist's typical girly jealousy and insecurity.