[Short Thread] 7 steps to get a copywriting testimonial…

BEFORE closing your first paying client

1) Find a good gumroad product with subpar copy

You won’t know it’s good until you buy it. (Reviews are easy to fake)

Pro tip: look OUTSIDE the make money niche…

2) Follow the creator on Twitter

Like and RT their content

Build a relationship

3) Subscribe to their mailing list

Study their welcome sequence

(If they even have one…)

4) Build a customer avatar

5) Use your research to reengineer their offer

Use this thread to do #3 and #4 -> https://twitter.com/oliviercantin/status/1253724889170788352

6) Rewrite their sales page/promo tweets/emails.

Take 20 mins to find testimonials on their Twitter feed, Facebook page, etc.

7) Gift your copy in exchange for a testimonial

Ask them to measure before/after clicks and conversion

Power move: Use @videoask it for step 7 (hat tip @Brian_DV1G)