Let's design a new digital viewing experience for sporting events. I'll start by brainstorming some specs.

1. Add microphones to players and coaches so audience can choose who to hear and who to mute. The professional broadcasters would be one of many audio options.

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2. Add helmet cams or body cams to players and coaches in situations where that can be safely done.

3. Let the audience watching at home on smart devices "cheer" into their phones, and feed that audio to the players and coaches and other audience members to hear.

4. Put a hundred livestreaming cams around the playing field and let the audience select their own preferred views as well as controlling their own instant playbacks.

5. Allow viewers to chat with other viewers in real time, with all the usual filters and blocking.

6. Embed the advertising in the game commentary in a campy way, as in having the color commentator say, "He went through the defensive line like a Ram truck full of Budweiser." It works if the audience is in on the joke.

7. Let the audience call or predict the next play, and display the vote tallies on screen before plays, to compare it with what the coaches and players actually do.

8. Let amateur livestreamers do commentary on the game via their smartphones. Maybe I choose to listen to the funniest commentator and you pick the one with the most knowledge of the game.