William O'Neil's simple strategy:
• Cut all losses at 7 or 8%
• Take some profits at 20 to 25%
• Hold your few real winners for longer
• Cut all losses at 7 or 8%
• Take some profits at 20 to 25%
• Hold your few real winners for longer
O'Neil's method of identifying the real winners to hold for longer, depended on how quickly it had attained the +20% to 25%. If really quick i.e. +20% on good volume in just a few weeks - keep holding.