Has anyone found any additional information abt this? I’m curious how this model is supposed to work exactly? From what I am gathering users link accounts to give this co. opted-in access to their demo info + engagement/viewing data across apps & then are provided a fee or %? https://twitter.com/issarae/status/1253702378924109824

If that model that I described is correct, I would imagine that the company who now has access to that data can sell/utilize as they see fit. Which could be extremely concerning without a clear transparent & ethical process for where that data winds up.

Also I would love to know what (if any) guardrails would be in place to sustain users typical engagement behaviors and not encourage accelerated or fake engagement just to increase the monetary fee or % they would now be promised?

Not making a full judgement just yet, as the site and video are very vague (also don’t fully understand that either) but as a strategist I am passionate about the usage, ownership & analysis of data, particularly for marginalized communities, so I will be interested to learn more