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One of the most extraordinary #developmentaesthetics I& #39;ve seen for some time at Ballymore& #39;s Goodluck Hope development on the Leamouth Peninsula in E14.
First, this is what& #39;s being built...
First, this is what& #39;s being built...
Although the hoarding slogans have a whiff of those dreadful HSBC ads, they& #39;re clearly going full-pelt for some Victorian gloriana nonsense in a nod to the area& #39;s former shipbuilding company & iron works.
The completely crazy thing is that Ballymore also hired branding consultants & sign painters to create FAUX GHOSTSIGNS for older buildings in the area. As far as I can tell, the signs all reference C19 companies that had premises in the area. Talk about historical appropriation!
Inside the marketing suite. I& #39;ve written elsewhere about the tyranny of "re" in development-speak and always nice to see another example that oh-so-beautifully illustrates the point.
One more for fun, this is the other side of the marketing suite entrance.
