One of the most extraordinary #developmentaesthetics I've seen for some time at Ballymore's Goodluck Hope development on the Leamouth Peninsula in E14.

First, this is what's being built...

Although the hoarding slogans have a whiff of those dreadful HSBC ads, they're clearly going full-pelt for some Victorian gloriana nonsense in a nod to the area's former shipbuilding company & iron works.

The completely crazy thing is that Ballymore also hired branding consultants & sign painters to create FAUX GHOSTSIGNS for older buildings in the area. As far as I can tell, the signs all reference C19 companies that had premises in the area. Talk about historical appropriation!

This is the marketing suite!

All the C.J. Mare & Co signs are newly painted!

#developmentaesthetics

Inside the marketing suite. I've written elsewhere about the tyranny of "re" in development-speak and always nice to see another example that oh-so-beautifully illustrates the point.

Painting in progress!
#developmentaesthetics

One more for fun, this is the other side of the marketing suite entrance.

Can't think of another development where I've seen this sort of thing done before.